Blackbaud has announced a free five-part webinar series to help nonprofits build strategies for mobilizing, soliciting, and stewarding supporters during and after times of disaster. The Lessons Learned from Haiti series starts March 11th and runs through May 5th.
We’ve brought in experts from around the nonprofit sector to address a number of important topics. Here’s a review of the upcoming sessions:
Lessons Learned from Haiti — Part 1: Online Rapid Response Strategies
Presented by Steve MacLaughlin, Director of Internet Solutions, Blackbaud, Inc.
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector. March 11, 2010 at 2:00 p.m. ET
Lessons Learned from Haiti — Part 2: The Mobile Giving Revolution
Presented by C.B. Barthlow, Director of Marketing and Client Services, mGive, moderated by Steve MacLaughlin, Director of Internet Solutions, Blackbaud, Inc.
During this session, the presenters will explain mobile advocacy trends and examine the unprecedented response to mobile donation appeals after the Haiti earthquake. Participants will learn how to acquire, retain, and cultivate mobile donors. March 24, 2010 at 2:00 p.m. ET
Lessons Learned from Haiti — Part 3: Mobilizing Your Supporters Using Social Media
Presented by Jeff Patrick, Founder and President of Common Knowledge, moderated by Frank Barry, Manager, Professional Services, Blackbaud, Inc.
Participants will learn best practices and practical tips for leveraging social media for fundraising and outreach for disaster relief programs. Presenters will take an inside look at several programs; present the tools and techniques for maximizing the potential of Facebook®, Twitter®, Flickr®, and YouTube®; and how best to connect these social media outposts to your mainstream outreach efforts. April 6, 2010 at 2:00 p.m. ET
Lessons Learned from Haiti — Part 4: Stewarding Donors Following a Crisis
Presented by David Lamb, Senior Consultant, Target Analytics, a Blackbaud Company
David will cover how to respond to new donations effectively to encourage stronger future financial commitments and what kind of stewardship communications are the most important to send after donors make disaster-related gifts. April 21, 2010 at 2:00 p.m. ET
Lessons Learned from Haiti — Part 5: Turning One-Time Donors into Major Gift Prospects
Presented by Lawrence Henze, Managing Director, Target Analytics, a Blackbaud Company
This session will help nonprofit professionals understand the best strategies for retaining first-time “crisis” donors and methods for moving retained donors closer to their ultimate giving destination. May 5, 2010 at 2:00 p.m. ET
I hope that you’ll be able to join some of these sessions.