I started the series with a session called “Online Rapid Response Strategies” and covered a range of topics. Norman Reiss from Common Knowledge did a great recap and summary of the session over on his blog. He noted “some memorable takeaways” from the session including:
- After a disaster happens, there is a limited window to reach and engage supporters. It’s critical to act quickly.
- If you wait for an emergency situation to happen, it’s too late. Be prepared with email templates, photographs and develop processes so you can quickly update web page / donation form content (this is not often the norm at many nonprofit organizations).
- Emergency situations can impact any nonprofit, not just those that traditionally respond to disasters, such as the American Red Cross and Doctors Without Borders.
- Online, social media and mobile are first response channels of choice in responding to a disaster.
- Reliable people, processes and technology are critical.
- Follow-up! Reaching out to constituents doesn’t end after you’ve sent an email appeal immediately after the disaster occurs.
- Accountability is important; make sure donors are told how their funds have been used.
- Plan in advance – make sure your web site / donation forms can handle temporary spikes in traffic.
Thanks for posting that write-up Norman! I’ve also gone ahead and posted my presentation on Slideshare. I hope that you find it and the rest of the series helpful.
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