Lessons Learned from Haiti – Online Rapid Response Strategies | npENGAGE

Lessons Learned from Haiti – Online Rapid Response Strategies

By on Mar 12, 2010


Yesterday the Lessons Learned from Haiti webinar series began. This was part one of a five part series being done by Blackbaud. The sessions are free to attend.

I started the series with a session called “Online Rapid Response Strategies” and covered a range of topics. Norman Reiss from Common Knowledge did a great recap and summary of the session over on his blog. He noted “some memorable takeaways” from the session including:

  1. After a disaster happens, there is a limited window to reach and engage supporters. It’s critical to act quickly.
  2. If you wait for an emergency situation to happen, it’s too late. Be prepared with email templates, photographs and develop processes so you can quickly update web page / donation form content (this is not often the norm at many nonprofit organizations).
  3. Emergency situations can impact any nonprofit, not just those that traditionally respond to disasters, such as the American Red Cross and Doctors Without Borders.
  4. Online, social media and mobile are first response channels of choice in responding to a disaster.
  5. Reliable people, processes and technology are critical.
  6. Follow-up! Reaching out to constituents doesn’t end after you’ve sent an email appeal immediately after the disaster occurs.
  7. Accountability is important; make sure donors are told how their funds have been used.
  8. Plan in advance – make sure your web site / donation forms can handle temporary spikes in traffic.

Thanks for posting that write-up Norman! I’ve also gone ahead and posted my presentation on Slideshare. I hope that you find it and the rest of the series helpful.


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