The Blackbaud Index of Charitable Giving reports that overall revenue increased by 1.4% for the 3 months ending August 2010 as compared to the same period in 2009.
The Blackbaud Index of Online Giving reports that online revenue increased by 20.4% for the 3 months ending August 2010 as compared to the same period in 2009.
There is also a new Index report that goes into more detail about the current trends. With the exception of the months immediately
following the Haitian earthquake, The Blackbaud Index shows that
nonprofits have struggled to maintain positive year- over-year growth in
2010 . Online fundraising has been the exception to this trend and has
continued to have year-over-year growth for the past 12 consecutive
The updated Index report also has some commentary from Lynn Edmonds, President of LW Robbins. She notes that “most donors give to five to seven like-minded organizations. Organizations need to stay in front of their donors in multiple channels to keep their awareness and brand front and center.”
I will be presenting a session called “Trends in the Nonprofit Industry” with Roger Craver at Blackbaud’s 2010 Conference for Nonprofits in Washington, DC later this week. We’ll be turning all this data into information and will attempt to explain what’s really happening.
Here’s a video from Blackbaud TV about counting, measuring, and benchmarks:
Get nonprofit articles, best practice advice, fundraising ideas and invaluable industry reports and webinars delivered for free!