Latest from the Blackbaud Index | npENGAGE

Latest from the Blackbaud Index

By on Oct 18, 2010


The latest findings from the Blackbaud Index of Charitable Giving and the Blackbaud Index of Online Giving have been released.

The Blackbaud Index of Charitable Giving reports that overall revenue increased by 1.4% for the 3 months ending August 2010 as compared to the same period in 2009.

The Blackbaud Index of Online Giving reports that online revenue increased by 20.4% for the 3 months ending August 2010 as compared to the same period in 2009.

There is also a new Index report that goes into more detail about the current trends. With the exception of the months immediately
following the Haitian earthquake, The Blackbaud Index shows that
nonprofits have struggled to maintain positive year- over-year growth in
2010 . Online fundraising has been the exception to this trend and has
continued to have year-over-year growth for the past 12 consecutive

The updated Index report also has some commentary from Lynn Edmonds, President of LW Robbins. She notes that “most donors give to five to seven like-minded organizations. Organizations need to stay in front of their donors in multiple channels to keep their awareness and brand front and center.”

I will be presenting a session called “Trends in the Nonprofit Industry” with Roger Craver at Blackbaud’s 2010 Conference for Nonprofits in Washington, DC later this week. We’ll be turning all this data into information and will attempt to explain what’s really happening.

Here’s a video from Blackbaud TV about counting, measuring, and benchmarks:


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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