Ok, back to housekeeping. I wanted to do a little Friends Asking Amy housekeeping to give you an update on upcoming posts and new research papers.
Apologies for not blogging last week, I was on vacation. Even blogs needs a vacay. I owe you a post with ideas for fundraising email campaigns. That will be up later this week? I’m playing around with ideas using percentage to goal. Alerting someone they’re close to their goal is great, but what can we tell them that will inspire action? Well, I share some ideas later this week.
I also wanted to update you on the new structure for posts. I’m really into writing posts as a series. In the categories section I’ve created two series: Ask Amy and Major Giving + Direct Marketing = P2P Fundraising. I’m finding this is a good way organize my ideas and hopefully you’ll find this helpful as well.
I’m working on two new series. The first is called my Path to Fundraising Enlightenment. No, unlike Buddha I did not spend years meditating under a tree. I tried to meditate once, but I was not able to clear my mind. In this series, I’ll be sharing how I became an enlightened fundraisers and how you can become enlightened.
The second new series will provide more information from the Blackbaud and Run Walk Ride Fundraising Council P2P Consumer Survey. Last year, we started this project and focused on fundraising participants, this year we decided to expand our focus to: fundraising participants, non-fundraising participants and donors. Needless to say there was a ton of information to share. The 2012 paper presented today at the Run Walk Ride Fundraising Conference answers two simple questions: “Why did you fundraise?” and “Why didn’t you fundraise?” I was very intrigued by the answers to these questions that it became the sole focus of the 2012 paper. But, there’s so much more to share, stay tuned.
If you have questions for the “Ask Amy” series post them below or email me at Amy.Braiterman@Blackbaud.com. Thank you!