People have evolved.
So have their fundraising preferences and expectations.
According to Kivi Leroux Miller, what it all boils down to is this:
- Supporters want to feel appreciated.
- Supporters want to feel “in the know.”
- Supporters want to feel included.
There’s no magic. There’s only hard work – important, gratifying work that pays dividends for your organization.
What does the constituent lifecycle mean for your organization? Well, we’ve composed a guide to help you understand just that. It walks you through the four stages of the donor’s journey and offers strategies to help you connect with and engage supporters in today’s digital world.
Stop looking for the magic, and follow the plan you’ll find here instead. Your nonprofit and your supporters will both delight in the results. – Kivi Leroux Miller
As you read this eBook, I encourage you to look for opportunities to improve your existing constituent relationships and ways to build new ones. At the speed technology and the world are changing, keeping pace is vital to your long-term success. And in this case, changing your perspective just might help you change the world. – Mike Gianoni, Blackbaud President and CEO
Arm yourself for the hard work ahead.
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