Internet Management for Nonprofits

Over a year ago I was fortunate enough to be asked by Ted Hart to help work on a new book focused on how nonprofits should be using the Internet. I had contributed a chapter to Ted’s last book, People to People Fundraising, and it was one of the most successful books in the series so far.

What began next was a journey to not write just another book about the Internet. There were already plenty of those on the subject. Instead, we wanted to assemble the best minds in the nonprofit sector to help organizations understand how to actually manage all of this stuff. The result is a new book called Internet Management for Nonprofits: Strategies, Tools & Trade Secrets.

There are websites, email, online fundraising, social media, metrics and modeling, security and privacy, and all of the complexities that come with implementing them, managing, measuring their impact on both a local and global level. We wanted a book that could cover these topics from the perspective of seasoned professionals.

No small undertaking. That’s why we brought in 27 expert authors to help us out and share their strategies, tools, and trade secrets about making the Internet work for nonprofits. Here is who we brought in to be the A Team:

• Beth Kanter, “The ROI of Social Media”
• Michael Sola and Tim Kobosko, “Path to Managing Your Organization Using Online Tools”
• Dottie Schindlinger and Leanne Bergey, “E-Governance Is Good Governance”
• Russell Artzt, John Murcott, and Mark Fasciano, “Social Collaboration & Productivity”
• Roger M. Craver and Ryann Miller, “Insight Tools for Surviving and Thriving”
• Steve MacLaughlin, “Demystifying Online Metrics”
• Adrienne D. Capps, “Managing Fundraising and Building Communities Online”
• Walter P. Pidgeon Jr., “Nonprofit Leader’s Volunteer Recruitment & Retention Strategies”
• Danielle Brigida and Jonathon D. Colman, “How Successful Are Your Social Media Efforts?”
• Marcelo Iniarra Iraegui and Alfredo Botti, “Social ‘Trysumers'”
• Philip King, “Social Networks: Getting Your Organization Working For Them!”
• Lawrence C. Henze, “Prospect Modeling, Prospect Research: Using Data Mining to Fundraise Smarter”
• Andrew Mosawi and Anita Yuen, “No Borders: Leveraging the Internet to Fundraise Internationally”
• Allan Pressel, “Effective Web Design”
• Michael Johnston and Matthew Barr, “Multichannel Fundraising”
• Catherine Pagliaro, “12 Steps to Protect Your Orgs & Donors from Fraud & Identity Theft”
• Ben Rigby, “Mobile Technology”
• Frédéric Fournier, “Transforming Activists into Donors”

Internet Management for Nonprofits offers practical, easy-to-follow tips on the ROI of social media, managing your organization using online tools, improving board leadership through online technology, staying on top of developing technology, understanding hits, clicks, and errors, the key to social networking success, and fundraising internationally.

The book has been selected to be a part of the Association of Fundraising Professionals (AFP) Fund Development Series. Internet Management for Nonprofits officially hits bookshelves, Internet retailers, and hopefully some electronic devices on April 13, 2010.

I want to thank the authors and my co-editors Ted Hart, Jim Greenfield, and Phillip Geier for spending countless hours, emails, and phone calls making it all happen. Also a big thanks to our publisher, Wiley, for their help to turn this idea into reality.

ABOUT THE AUTHOR

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