2013 Charitable Giving Report [Infographic] | npENGAGE

[Infographic] 2013 Charitable Giving Report

By on Mar 12, 2014


2013 Charitable Giving Report

The 2013 Charitable Giving Report includes 24 months of overall giving data from 4,129 nonprofit organizations representing more than $12.5 billion in total fundraising. The report also includes online giving data from 3,359 nonprofits representing $1.7 billion in online fundraising — The largest analysis of actual overall and online giving data in the nonprofit sector.

2013 Charitable Giving Report INFOGRAPHIC

Check out the interactive infographic that highlights some of the most important findings and trends from the report. You can visit www.blackbaud.com/charitablegiving to download the report.

2013 Charitable Giving Report by Blackbaud


Key observations from the 2013 Charitable Giving Report:

  • Overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%.
  • Online giving accounted for 6.4% of all charitable giving in 2013. 
  • Large nonprofits had the greatest increase in overall charitable giving in 2013. 
  • Small nonprofits grew their online giving the most in 2013. 
  • International affairs organizations grew the most in overall charitable giving.
  • Faith-based nonprofits had the biggest increase in online giving. 
  • More than one-third of overall charitable giving happens in the last three months of the year. 
  • The largest percentage of charitable giving comes in December. 

 Download the full report today! www.blackbaud.com/charitablegiving



Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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