When Convio’s Founder and Chief Strategy Officer, Vinay Bhagat, recently gave a presentation about trends in constituent engagement, my inner marketing-nonprofit-fundraising nerd came out in full force. Like a kid in a candy store, I was wide-eyed and hypnotized.
The effectiveness of multi-channel donor communication knocked my socks off (slide six). The lack of inspiration via website made me both sad and determined (slide seven). The gradual upward tick of new donor acquisition made me hopeful (slide 14).
Trust me when I tell you, it’s good through and through.
Go ahead. Look at the slides. Give in to a little indulgence for your inner marketing-nonprofit-fundraising nerd.