How well do your know your audience?
I’m talking about the people who support your nonprofit organization and the mission you so passionately focus on – those who open up their wallets, give their free time, and tell their friends about you.
- Who are they?
- What messages resonate with them?
- How do they demonstrate support?
- What are their birthdays?
- What keeps them coming back?
These are simple questions but incredibly difficult to answer without spending quality time with your people – grabbing a cup of coffee, going to dinner, meeting in their home.
Carving out time to really get to know your donors can have a profound impact on your fundraising performance. You’ll gain insights like..
- What motivates them to give
- How they prefer to make contributions
- How much they’re likely contribute
All of this information gives you, a nonprofit fundraising professional, the ability to more effectively communicate, cultivate, and steward your donors.
The Next Generation of American Giving
Watch this 4 minute video, and then go download The Next Generation of American Giving . It’s packed with information that will help you understand how each generation thinks about giving to the nonprofits they love.
Once you’ve soaked in all the goodness, take some time to talk specifically to your donors. Ask them the questions above. Talk to them about why the support you. Then, use that intel to improve your fundraising performance like never before.
Generational Giving Habits at a Glance
How well do you know your donors and what techniques are you using to learn as much as possible about them?
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