How One Nonprofit Saved Thousands of Dogs Using Social Media | npENGAGE

How One Nonprofit Saved Thousands of Dogs Using Social Media

By on Nov 14, 2011 | NONPROFIT-FUNDRAISING

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Social media is all the rage, but does it actually help create real change in the world? The folks at Best Friends Animal Society would answer with a resounding yes!

 

Invisible Dogs

Best Friends has introduced the Invisible Dog Campaign, a nod to the invisible dog leash from the ‘70s and ‘80s. “Invisible dogs” refer to the forgotten pets found in city shelters that face tremendous odds to get adopted. “[We’re] turning that into a real message about adopting dogs unseen in the nation’s shelters,” explains Claudia Perrone, marketing manager for Best Friends.

Best Friends provides a valuable example of social media mobilizing people to take action in the real world. Read the full post on Mashable > “How One Company Saved Thousands of Dogs Using Social Media” to learn more about how they…

  1. Use Hashtags
  2. Drive Action
  3. Enable User-Generated Content and Events

 

ABOUT THE AUTHOR

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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