Social media is all the rage, but does it actually help create real change in the world? The folks at Best Friends Animal Society would answer with a resounding yes!
Best Friends has introduced the Invisible Dog Campaign, a nod to the invisible dog leash from the ‘70s and ‘80s. “Invisible dogs” refer to the forgotten pets found in city shelters that face tremendous odds to get adopted. “[We’re] turning that into a real message about adopting dogs unseen in the nation’s shelters,” explains Claudia Perrone, marketing manager for Best Friends.
Best Friends provides a valuable example of social media mobilizing people to take action in the real world. Read the full post on Mashable > “How One Company Saved Thousands of Dogs Using Social Media” to learn more about how they…
- Use Hashtags
- Drive Action
- Enable User-Generated Content and Events