These days there are countless presentations, seminars, articles, blog posts, tweets, and all sorts about raising money in a recession. This blog entry will not be yet another one.
The secret to fundraising in tough times is simply to start or continuing doing all the things you should do when times are good.
1. Have a fundraising plan and a goal.
2. Know your donors.
3. Use multiple channels to engage and build relationships.
4. Ask in meaningful, personal, and appropriate ways.
5. Thank them and steward them.
That's it. That's the list. Successful fundraising is still about doing the basics very very well.
If you are doing the basics, then keep doing them. If you haven't been doing the basics, then start doing them and keep doing them.
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