Hot or Not: Which Fundraising Channels Are a Forecast for Success? | npENGAGE

Hot or Not: Which Fundraising Channels Are a Forecast for Success?

By on Jun 21, 2011


Last year, I did a Care2 webinar with Donna Wilkins, President of Charity Dynamic and Jason Wood, Director of Internet Services with The Salvation Army National Headquarters called Hot or Not: What’s Sizzling in Online Fundraising?

This year, I’m happy to be teaming up with Frank Barry, Internet Strategy Manager at Blackbaud and a frequent contributor to NetWits Think Tank and Mashable. The free webinar is called: Hot or Not: Which Fundraising Channels Are a Forecast for Success?

Hot or Not

With so many new fundraising channels, how do you figure out how to successfully leverage each to raise money for your organization?

Don’t sweat it. Join us to learn which fundraising methods are worth warming up to, and which ones you might want to leave out in the cold. We’ll be exploring this topic for an hour on June 21, 3:00 p.m. ET

Here are the slides from today’s session:


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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