Google Grants: Driving Relevant New Traffic for Free | npENGAGE

Google Grants: Driving Relevant New Traffic for Free

By on Aug 4, 2008


I’m often amazed how many non-profits either don’t know about, or haven’t spent the time applying for, a Google Grant.

Simply put, your organization is eligible for $10,000 a month in free Google Adwords spend if you:


  • Are a 501(c)(3)
  • Have a website
  • Do not have a religious or political focus

    Let’s look at that $10,000 in practical traffic terms.  Given a competitive space and the maximum $1 bid, this works out to a minimum of 10,000 new, targeted visitors per month.  Say your space is bit less competitive, and you can bring your bids down to $.50, that’s 20,000 new faces arriving at your website each month.  Start focusing on making your site relevant to the broader and negative search terms, and further down come your bids.  That $10,000 a month starts to stretch into the 1,000 visitors-a-day neighborhood.


    Now, none of this is rocket science, but many non-profits never get the ball rolling on this great SEM opportunity.  Either they feel that they don’t have enough AdWord expertise in-house, or they simply don’t know that the program exists.  Well, at the risk of sounding like the nice man below, THIS IS FREE MONEY to build your website traffic.


    Not only that, but NTEN has teamed with Google to expedite their member’s applications, which usually take anywhere from 3-6 months.

    So go and get your Google Grant application in today, and help thousands of future constituents and donors find your site.


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