#GivingTuesday and Year End: Where from here? | npENGAGE

#GivingTuesday and Year End: Where from here?

By on Dec 18, 2013


#GivingTuesday 2013 was a huge success!  Online giving that day, according to Blackbaud, was up 90% over the previous year.  Wow.  That’s nothing short of incredible.

What now?

Wait until the Tuesday after Thanksgiving 2014?  No way.

“#GivingTuesday, where do we go from here” was the topic of a Google Hangout yesterday, where I was joined by the incredibly knowledgeable Andrew Watt, CEO of AFP International.  Together, we talked about the movement, what we learned from it, and what came next.  The highlights?

  • #GivingTuesday was such a great success because it was for everyone – nonprofits, companies, small businesses, cities, individuals…you name it.
  • Nonprofits that were the most successful used the movement to amplify their own messages, weaving #GivingTuesday as an opportunity into their own efforts and stories.
  • #GivingTuesday isn’t just about fundraising.  Although looking at online dollars raised is a great proxy for success, the real power of the movement becomes clear when you look at how people advocated, served, convened and built communities.

Tune in here to check out the full 30-minute conversation.

It’s a thoughtful, helpful conversation for those wondering where to go from here as you plan for 2014.  Don’t wait for the next #GivingTuesday to make the most of a movement that stands for doing good every day.


Rachel Hutchisson is the vice president of corporate citizenship and philanthropy at Blackbaud, headquartered in Charleston, SC.  She is responsible for the company’s global corporate citizenship efforts, a role that allows her to leverage her 20+ years of experience of working with nonprofit partners.  She is a member of the board of directors for the Association of Fundraising Professionals (AFP) International, the Giving Institute (producers of Giving USA), and the Coastal Community Foundation.  She is also a Past President of the AFP SC Lowcountry chapter. Rachel is a graduate of Dickinson College in Carlisle, PA, and received a master’s degree from the University of Missouri School of Journalism.  A member of Phi Beta Kappa, she is a Renaissance Weekend participant and was the recipient of the Charleston Regional Business Journal’s Influential Women in Business Rising Star Award.  Rachel is an avid soccer fan and spends far too much time driving to remote parts of the state to watch her children play.  Connect with Rachel on Twitter at @RachelHutchssn or on LinkedIn.

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