Getting Started With Event Fundraising in 5 Quick Steps | npENGAGE

Getting Started With Event Fundraising in 5 Quick Steps

By on Aug 2, 2011


If you’re reading this then you’ve probably already determined that there is a tremendous opportunity to raise money through run, walk, ride personal or peer-to-peer fundraising events due to the incredible results the top 30 organizations in the world are seeing.

According to the Run Walk Ride fundraising council “The top thirty “thon” or event fundraising programs generated $1.65 billion in gross revenue for charity last year, up $28.1 million or 1.74% from 2009 levels”.

But how do these organizations achieve such incredible success?

The answer is actually pretty simple … ready for it?

They key to their success lies in the ability to empower passionate supporters with simple online fundraising tools that turn those supporters into fundraising super stars.

What does that mean exactly? We’ll, they make it simple for individuals who want to raise money on their behalf to …

1) Create a Personal Fundraising Webpage

Creating a simple online presence to enhance your fundraising efforts has never been easier. Once you’ve registered and created your account make sure to personalize your fundraising page so friends and family know it’s yours!

2) Email Friends and Family

Send customized emails to your friends and family inviting them to join your team or make a donation towards your fund-raising goal. Simple as that!

3) Engage Through Social Media

Social media sites like Facebook, Twitter and YouTube (and even Google+) are growing like crazy.

It’s likely you’re already using one or more of the those mentioned here. Make sure to take advantage of the simple messaging platform to let your friends and family know that you’re supporting a good cause and looking to raise money.

4) Pay Attentions to Reports

Make sure to take advantage of donation reporting so you can see who is supporting your efforts.

Once you know who’s donated you can send a special thank you email to show them your appreciation. You can also figure out who has not given and send them a follow up just in case they forgot (it happens).

5) Say Thank You!

Once you’ve spent some time reaching out to your friends and family via email, Facebook and Twitter you’ll start to see donations come in.

As you see people making donations to support the cause make sure to say THANK YOU personally. Go back to step 2 above and send them a special thank you email with a personal note about how grateful you are for their support.

That personal touch can go a long way in making people feel good about their contribution!


 Hope that gives you some insight into how the big guy’s are raising over 1.65 Billioin dollars. If you’ve got questions, please ask in the comments below. I’d love to get some dialog going on the topic.

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Frank Barry, formerly worked at Blackbaud helping nonprofits use the Internet for digital communication, social media, and fundraising. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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