Ultra High Net Worth Individual (UHNWI) is a financial and banking industry standard term used to group individuals and families whose investible assets are $30M+. This population is of particular interest to development offices as they typically have a major giving capacity of least $1.5M+. Quick facts about this group include:
- Typically they own 8 cars, 4 homes and over ¾ of this group own a plane and/or a yacht
- There are approximately 95,000 UHNWI worldwide
- Ultra High Net Worth Individuals in the US have a combined wealth of $6.4 trillion dollars.
- Most banks, financial institutions and luxury brands have divisions dedicated solely to this population
Target Analytics recently developed a product called Dossiers on Demand that provides detailed reports on individuals in this population. In depth prospect research on this group is invaluable to development offices as this group has the means and often the inclination to provide much needed support to nonprofit organizations.
Page Bullington is a Product Principal at Target Analytics. You may reach her at page.bullington@blackbaud.com.
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Tagged: Analytics data data mining demographics fundraising Non-Profit nonprofit