Get to Know the Bestow Community | npENGAGE

Get to Know the Bestow Community

By on Jun 12, 2012

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I’m often asked by new and seasoned planned giving professionals alike, “What’s trending in planned giving?”   The question is too large to answer in a few sentences, but there are a couple of “go-to” resources that I often recommend.  Last month, I mentioned the Planned Giving Design Center (PGDC) because of its focus on charitable giving legislation and education.  You can access the free resource at www.pgdc.com.  Another stop would be Stelter Company’s Bestow Community.   It’s marketed as a community space for professionals involved in cultivating planned gifts for nonprofits.  But I call it “a one-stop surfing” site.

Grouped into four topical areas, the site provides blogs from people involved planned giving, links to industry reports and research, idea-sharing to move our efforts forward and a presentation download catalog focused on gift-planning subject matter.   You’ll find a few of my contributions and presentations there, such as the popular “How to Talk with Donors about Planned Gifts”.  Check out these resources that I found particularly interesting:

  • Insight button:  7 Tips for Breakthrough Subject Lines that make Email more Effective by Convio
  • Innovation button: Jesse Stremcha’s presentation on Social Networking and Planned Giving
  • Ideas button: The Great Acknowledgement Swap – a collection of over 500 acknowledgment, stewardship, invitation and solicitation letters
  • Inbox button: Navigate to page 2 of the Inbox listings for thoughts on how the economy is changing our sense of family, independence and planned giving marketing. Read: When I Grow Up, I Want to Live With Mom and Dad

Get to know more about Bestow Community by registering at http://www.bestowcommunity.org.

*Katherine Swank is a consultant for Target Analytics. You may reach her at katherine.swank@blackbaud.com.

ABOUT THE AUTHOR
Katherine has over 30 years of experience in the fundraising industry as a consultant, development officer and advancement team manager. As a member of Blackbaud’s analytics consulting team for over a decade, she facilitates strategic, client-facing content for Blackbaud’s custom modeling, wealth screening, and prospect research solutions to enhance clients’ development efforts with data-driven strategies.  Before assuming this role, she served as the national director of gift planning at
the National Multiple Sclerosis Society home office. Katherine has raised over $200 million during her career. She is a past president of the Colorado Planned Giving Roundtable, a former lawyer and also served as an affiliation faculty member at Regis University where she taught development-related courses at the master’s level for more than 10 years. She is a frequent speaker at BBCON, NACGP, Apra, AFP and other industry conferences.

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