Gen Z Hearts AHA | npENGAGE

Gen Z Hearts AHA

By on Aug 30, 2011 | NONPROFIT-FUNDRAISING

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We all had the “An apple a day keeps the doctor away” motto ingrained into our heads as children. I remember seeing the “Everything I need to know I learned in Kindergarten” posters in the hallway of my school. What I’m reminiscing-ly trying to get at here is…we learn a lot when we’re young. It’s August, school’s back in session, and besides traffic being a pain in the you-know-where again, children are back in the classroom with their thinking caps on. And every year, the American Heart Association (AHA) utilizes these thinking caps and helps bring critical awareness to kids about fighting America’s leading killers – heart disease and stroke.

AHA is a nonprofit organization that helps build healthier lives, free of cardiovascular disease and stroke by reaching people of all ages and providing education about the importance of exercise and diet in order to sustain a long and healthy lifestyle. Children are an extremely important constituent to their mission because by teaching youth to be active and healthy at these critical early ages, they can help pass this message along. Jump Rope For Heart and Hoops For Heart are two service learning projects that educate and create awareness among teachers, parents and students ages 7-14. The funds raised from these programs go towards life-saving research and fighting heart disease and stroke.

Now, I had a pen and paper, and a severe writer’s bump, when I was in school. However, today’s Generation Z, also known as the Net Generation, has loads of ├╝ber-technologically advanced resources at their hands. Facebook, iPads, Blackboard, Wikipedia (don’t judge me, but there’s good stuff there). AHA was struggling with how they could reach this new tech-savvy generation, so by combining forces with Convio, AHA met the youth market on their play ground – the Internet. With a site redesign that enabled kids to create their own fundraising pages online, AHA raised nearly $11.8 million online with Jump Rope For Heart and Hoops For Heart with a 63% increase in kids registering online.

Learn more about the successes AHA has experienced by reading Convio’s new case study.

Be sure to check out what AHA is doing in a school near you and how you can help! Whether you’re a teacher, a parent or a student – you can make a difference!

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