Gear up: Event homepage must-haves | npENGAGE

Gear up: Event homepage must-haves

By on Mar 7, 2012 | NONPROFIT-FUNDRAISING

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Spring is in the air. (Breathe it in.) Can you hear the pattering of feet hitting the pavement, or smell the Gatorade as it splashes into rows of cups at the “fuel stations”? That’s right – event season is well upon us! While your participants are airing up their tires or breaking in their new pair of running shoes, there may be some tune-ups you can make to their experience with your event website.

If you are gearing up for an upcoming event, there are five essential elements you should have on the homepage of your event website. Check out the list and then check out your event homepage. If you don’t have these items front and center, add them. It will make things easier for your participants AND you.

  1. Action buttons/links: This includes links to register, donate, donate to a participant, join a team, start a team and a login to fundraising center (if available through the software your org uses). If you have these actions in your website’s navigation, that may not be enough. Include them, also, front and center within your event homepage content. The easier these actions are to find, the more likely your constituents will find them (and click on them)!
  2. Event date: When is this inspirational walk, run, or cycling event happening? I’m a constituent interested in participating, but if I don’t know what day it is then I can’t check to see if it works with my calendar.
  3. Event location: Where, again, do I need to show up at 7am? It’s 5am the morning of the event and I need to check the website again to see where to go. I hope it’s easy to find so I can get out of the door and on my way.
  4. Event start time: Don’t make your participants go digging for this information the night before the event. Simply list it on your homepage so it’s easy to find and they can move on with their race preparations and get plenty of rest.
  5. Event details (learn more): Do you have a course map? Parking information? Other important details that your participants need to know about for event day? If so, be sure to include links (or buttons) to a page with more information

If your event is just around the corner and you don’t have these items on your event homepage, I would still urge you to add them. There are plenty of folks who will register last minute or, like stated above, wait until the last minute to check for details on where to go and at what time.

Happy running, walking, cycling, swimming, climbing and jump roping!

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