My colleague Cheryl brought this little gem to my attention this week. I feel like an entire post could be written about each of the facts included. I have asked the author in the comments to see if we can get the sources of these stats here.
But here’s my reaction to a few of them:
Kindergarteners are learning on iPads, not chalkboards. OK, so these kids must be in very well funded school districts that I have not heard of. Regardless, I remember playing Number Munchers and Oregon Trail (this article on OT is fascinating if you have a moment) on my Apple IIe in grade school. Technology has come a long way, but it always has and always will play an important role in our education. Let’s make sure non-profits are part of the picture by developing content of use to educators, students, and the general public that is fun, engaging and makes the most of the tools at our disposal.
Facebook tops google for weekly traffic in the US. The non-profits community needs to consider this deeply. Your social media presence should be strong and up to date, because people aren’t just going to your website to find out about you. They look for you in the online communities they are already a part of. If you are not there, they might not find you.
90% of consumers trust peer recommendations. Only 14% trust advertisements. Peer to peer is where it’s at. When my friend tells me about a non-profit and asks me to give (whether they are running a race, on the board, or just an evangelist) I’m much more likely to do so than if I just see an advertisement. Non-profits need to take advantage of peer to peer tools like teamraiser to capitalize on this reality.
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