Social Media, Fortresses and Free Agents with Danielle Brigida of National Wildlife Federation | npENGAGE

Social Media, Fortresses and Free Agents with Danielle Brigida of National Wildlife Federation

By on Apr 26, 2011


Danielle Brigida of the National WIldlife Federation

If you’ve been around the non-profit social media scene for any amount of time you’ve probably heard of (or even met) Danielle Brigida from the National Wildlife Federation (NWF). As the Digital Marketing Manager at NWF she responsible for running NWF’s social media program – Yes, the one that’s been talked about all over the web by such publications as USA TodayThe Nonprofit TimesFast CompanyWashington PostMashableGreenTalk Radio, and Fundraising Success Magazine.

Danielle was on a panel at SXSW led by Beth Kanter where they talked about “Free Agents and Nonprofits in a Networked World.

After their session I got some time to talk with Danielle about the world of social media for non-profits. Right around the 5 minute mark is where Danielle stats sharing about Fortresses and Free agents. Prior to that we’re discussing who NWF is, how NWF uses social media, and Danielle’s roll in the day to day operation at NWF.


Make sure to check out what NWF is doing on the social web: Facebook | Twitter | YouTube | Flickr

What questions do you have for Danielle? She’s pretty social so I’m sure she’d be happy to stop by and answer them in the comments below 🙂


Frank Barry, formerly worked at Blackbaud helping nonprofits use the Internet for digital communication, social media, and fundraising. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

Comments (2)

  • Carmen says:

    I have an organization called VISIONS that needs a fiscal agent due to the long period of time that it takes to obtain our own. Can you uoffer any resources?

    Carmen, Iowa

  • Geri Stengel says:

    Very nice distinction, between fortresses and free agents. That fortress mentality may be what stops organizations from using social media well: Allowing the outside — free agents — is scary but good for the long-term health of the organization.

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