End of year fundraising with a bang! | npENGAGE

Finish the year with a fundraising bang!

By on Oct 2, 2012


It’s October already. We’re into the last quarter or the calendar year. You need to be very strategic in this time, even if this isn’t your fiscal year end.

According to Network for Good’s research, 33% of all donations are given in December.

So you still have time!

Here are three things you can do now to end the year strong:

  1. Send mail

    Seriously. Get at least two fundraising letters out to your supporters.

    A recent fundraising study shows that fundraising letters produce 3 times as many online gifts as email messages do. So get some letters out in the mail. I recommend one in October (since it’s too late to get it out in September), and one more around Christmas.

    There is a lot of great direct mail advice out there. Schedule time to learn that in the new year. Right now, make sure as many people as possible have an envelope in their mailbox inviting them to give.

  2. Strategize your social media

    Social media, including email, is still an important part of your marketing and fundraising mix. So map out actions for the remaining 11 weeks of the year. What blog posts are you going to write? Who will make sure they get to Facebook and Twitter, Pinterest and Google+?

    And while you’re at it, try the 5 second test on your website. Is it easy to figure out how to give money on your site? If not, you have time to fix that.

  3. Plan a retreat

    Fundraising is a relentless task. The minute one deadline is met, the goal gets reset. But just like the Aesop’s fable, we need to care for the goose that lays the golden eggs. So schedule some time for your team to retreat, retool, and relax. Maybe you’ll want to hire an outside facilitator to give everyone, including yourself, a renewed perspective. Or perhaps you want a day with your team to remind them of the big picture. Many groups love any number of personality tests. DISC, MBTI, and the Highlands Ability Battery are all excellent at helping teams learn more about themselves and work better together.

    Take some time to get away from the pressure of the fundraising and fall in love with your cause and team again.

    What are you doing to finish strong?

    Those are three sure-fire ways to make sure you finish this year strong. What about you? What are you doing to make sure you finish this calendar year on the best footing possible? Tell us in the comments.


Concord Leadership founder Marc A. Pitman is the author of “Ask Without Fear!,” the executive director of TheNonprofitAcademy.com, and an Advisory Panel member of Rogare, a prestigious international fundraising think tank.

Leave a Reply

Your email address will not be published. Required fields are marked *