Are you like me, more apt to reply to an email on your smart phone then answer a call? I’m terrible, my family and friends give me a hard time because I never pick up the phone. Email has turned into my primary means of communication.
If your participants are anything like me then they’ll love this. With Blackbaud Friends Asking Friends, you can now make a donation with your smart phone. When you send me or any potential donor an email, we can read it on our phones and donate. I love this!
How do I enable mobile forms? If you’re using Blackbaud Friends Asking Friends, first go to your event. Then go to Manage Website Info, which takes you to the Website Checklist. Under Website Features, check the box: Detect and forward Mobile Devices to Mobile Donation Form. How does it work? When you select this check box and a mobile device browses to a personal page, team page, event page, or individual donation page of an event, Blackbaud Friends Asking Friends will automatically redirect the mobile device to the corresponding mobile page and mobile donation form.
But wait there’s more! You can also customize your mobile donation form. Be courteous to your mobile donor by not requiring them to fill in tons of fields. Make it simple. To customize the mobile donation form, go to Website Checklist, select Custom Forms and you’ll see Mobile Donation Form. Select the fields you’d like your donor to complete.
If you read Friends Asking Amy often, you’ll soon find out that I’m all about strategy. Technology is awesome, but we need to think about how we’re going to get participants to use these tools.
Here are some ideas to get folks mobile:
- Keep mobile forms simple.
- Spread the word. Let your participants know that individuals can donate using their smart phones. Include information about mobile forms in your emails and newsletters.
- Add a mobile giving message in Friends Asking Friends HQ email library, for example “Did you know you can donate from your phone?”.
- Include messaging in all fundraising email templates that alert donors to the availability of mobile donation forms.
What do you think about mobile? How are you spreading the word about mobile donation forms?
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