Events on the go… are you mobile? | npENGAGE

Events on the go… are you mobile?

By on Sep 22, 2010

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Are you like me, more apt to reply to an email on your smart phone then answer a call?  I’m terrible, my family and friends give me a hard time because I never pick up the phone.  Email has turned into my primary means of communication.

If your participants are anything like me then they’ll love this.  With Blackbaud Friends Asking Friends, you can now make a donation with your smart phone.  When you send me or any potential donor an email, we can read it on our phones and donate.  I love this!

How do I enable mobile forms?  If you’re using Blackbaud Friends Asking Friends, first go to your event.  Then go to Manage Website Info, which takes you to the Website Checklist.  Under Website Features, check the box: Detect and forward Mobile Devices to Mobile Donation Form. How does it work?  When you select this check box and a mobile device browses to a personal page, team page, event page, or individual donation page of an event, Blackbaud Friends Asking Friends will automatically redirect the mobile device to the corresponding mobile page and mobile donation form.

But wait there’s more!  You can also customize your mobile donation form.  Be courteous to your mobile donor by not requiring them to fill in tons of fields.  Make it simple.  To customize the mobile donation form, go to Website Checklist, select Custom Forms and you’ll see Mobile Donation Form.  Select the fields you’d like your donor to complete.

If you read Friends Asking Amy often, you’ll soon find out that I’m all about strategy.  Technology is awesome, but we need to think about how we’re going to get participants to use these tools.

Here are some ideas to get folks mobile:

  • Keep mobile forms simple.
  • Spread the word. Let your participants know that individuals can donate using their smart phones.  Include information about mobile forms in your emails and newsletters.
  • Add a mobile giving message in Friends Asking Friends HQ email library, for example  “Did you know you can donate from your phone?”.
  • Include messaging in all fundraising email templates that alert donors to the availability of mobile donation forms.

What do you think about mobile?  How are you spreading the word about mobile donation forms?

ABOUT THE AUTHOR

Amy Braiterman, principal strategy consultant at Blackbaud, supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan. Prior to joining Blackbaud, Amy earned her fundraising stripes managing events for The Leukemia & Lymphoma Society, Alzheimer’s Association and Share Our Strength. She shares her fundraising know how here on npENGAGE, by hosting educational webinars and speaking at customer conferences

Comments (6)

  • Mark Davis says:

    Amy, Great post. Question though, with so many ways to communicate to and interact with participants (mail, face-to-face, email, social and, now, moble), where should organizers focuse their energies when training fundraisers and team captains.

    • Amy Braiterman says:

      Hi Mark! Great question and one I think I should tackle in a post. But, the short answer is organizations need to do everything. Everything sounds daunting, but all these communication channels work together to help staff form meaningful relationships with participants and each channel has a different purpose.

      Email is great and works to relay info to participants, a phone call or a face-to-face meeting helps build relationships and social media keeps the conversations going. Mobile is a little different. It's used to make fundraising easier for participants and donors, by providing the opportunity to donate or send emails from your mobile device.

      I wish there was an easy answer, but I don't have one. As technology advances and we have more ways to communicate and interact we should use all available resources.

  • Smithj says:

    Is this part of the net community product of Blackbaud?

    • Amy Braiterman says:

      Hi! Thanks for your question. The mobile ready forms in the post are available in Blackbaud Friends Asking Friends, which is a part of our Sphere product.

      I checked with our Net Community team and the current donation form renders on mobile devices, but we are looking at adding some new mobile functionality to Net Community. It’s in development and I do not have any release info yet.

      Amy 🙂

  • When you say : “Add a mobile giving message in Friends Asking Friends HQ email library, for example “Did you know you can donate from your phone?” ….

    – do you suggest adding a mobile specific email template or just to add a line of text to an existing email template that the organization provides as an option template in their perosnal HQ?

    – do you know of a site using FAF that is using this language effectively?

    Thank you!

    • Amy Braiterman says:

      Hi Julie – I would do both if possible. Create a fundraising email template with the header alerting the recipient that he/she can donate from their smart phone. If you're unable to dedicate a template to mobile, then I would add a line to all your existing fundraising templates alerting the reader that they can take immediate action and donate from their smart phone.

      I don't know of a site using this language, it's a pretty new feature. I'll ask around and see whart I can find out.

      Thank you!!

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