So, I admit it – social media is here to stay. I was a late adopter. My Twitter account created simply because I had to have one for work. Facebook because my mother wanted a minute by minute account of my daughter’s life (yes, that’s right, at one point my mother was more social). But, both in working with nonprofits and in my role as a marketer, I began to grudgingly adopt it.
I’m not sure when it happened but I now get it. It is a part of how I think about reaching people, some that I can’t reach any other way. It’s fun. It’s interesting. It isn’t just about having to consider it, it sometimes is the first thing I consider. Why? Because it presents every marketer, every fundraiser, every nonprofit, with a way to have a conversation, to allow people to be heard, to be passionate, to support you and rally other people to support you.
I needed to get that off my chest. I feel cleansed of the guilt of not believing. So, now with a clean conscience, I get to tell everyone about Common Ground Social. And, I am so excited, I refuse to restrict myself to 140 characters.
That’s right – true social fundraising! Take your peer-to-peer fundraising efforts, integrate it with your donor database and combine that with the kind of exposure only social media can deliver, and voila – Common Ground Social. It’s so easy to use – for both you and your supporters.
In 3 steps supporters can register, personalize and share a unique fundraising page with their personal story on sites like Facebook, LinkedIn and Twitter. The data flow between donor gifts and your database – instant. You can track and interact with your supporters and their networks.
To truly appreciate how easy, cool, and awesome it is, you should see it in action – we’ve just posted a quick 6 minute video. Or visit www.commongroundcrm.com to learn more about social fundraising and Common Ground.
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