Embrace Social, I Did. | npENGAGE

Embrace Social, I Did.

By on Nov 1, 2011 | NONPROFIT-FUNDRAISING

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So, I admit it – social media is here to stay.  I was a late adopter.  My Twitter account created simply because I had to have one for work.  Facebook because my mother wanted a minute by minute account of my daughter’s life (yes, that’s right, at one point my mother was more social).  But, both in working with nonprofits and in my role as a marketer, I began to grudgingly adopt it.

I’m not sure when it happened but I now get it.  It is a part of how I think about reaching people, some that I can’t reach any other way.  It’s fun.  It’s interesting.  It isn’t just about having to consider it, it sometimes is the first thing I consider.  Why?  Because it presents every marketer, every fundraiser, every nonprofit, with a way to have a conversation, to allow people to be heard, to be passionate, to support you and rally other people to support you.

I needed to get that off my chest.  I feel cleansed of the guilt of not believing.  So, now with a clean conscience, I get to tell everyone about Common Ground Social.  And, I am so excited, I refuse to restrict myself to 140 characters.

That’s right – true social fundraising!  Take your peer-to-peer fundraising efforts, integrate it with your donor database and combine that with the kind of exposure only social media can deliver, and voila – Common Ground Social.   It’s so easy to use – for both you and your supporters.

In 3 steps supporters can register, personalize and share a unique fundraising page with their personal story on sites like Facebook, LinkedIn and Twitter.   The data flow between donor gifts and your database – instant.  You can track and interact with your supporters and their networks.

To truly appreciate how easy, cool, and awesome it is, you should see it in action – we’ve just posted a quick 6 minute video.  Or visit www.commongroundcrm.com  to learn more about social fundraising and Common Ground.

 

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