Email is still a powerful way to communicate with your constituents.
A report by technology market research firm The Radicati Group estimates that there are 1.4 billion email users in 2009, expected to rise to 1.9 billion by 2013. The same source suggests that some 247 billion emails are sent each day in 2009.
But … The way we consume content continues to morph. It’s shorter and faster.
Two quick tips for you as you go into 2010 …
1) Make it short
In the world of Facebook status updates and 140 character messages on Twitter people are being trained to read and react to shorter messaging every day. This type of quick communication continues to take root which means you need to think about your email messaging. Shorten your copy and be more succinct – you don’t need paragraphs to communicate.
Brevity and value are key. Too long means people stop reading. No value means no readers.
2) Make it sharable
Social media is continuing to grow with no clear end in sight. Sites like Facebook, LinkedIn, Twitter, YouTube and others are becoming part of our culture to varying degrees. You can’t ignore this phenomenon any more. It means you need to start thinking about how your email content is crafted so it can be shared by subscribers in a simple way. Adding links to your social presences is a start, but thinking about making it easy for readers to share with their friends with one click is the where the real value is.
Oh, your emails need to be worthy of sharing. That’s step Zero.
I’m I on track? What’s the best email communication you’ve seen recently?