Email Communication in 2010 | npENGAGE

Email Communication in 2010

By on Nov 2, 2010 | NONPROFIT-FUNDRAISING

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Email is still a powerful way to communicate with your constituents.

A report by technology market research firm The Radicati Group estimates that there are 1.4 billion email users in 2009, expected to rise to 1.9 billion by 2013. The same source suggests that some 247 billion emails are sent each day in 2009.

Email Communication in 2010But … The way we consume content continues to morph. It’s shorter and faster.

Two quick tips for you as you go into 2010 …

1) Make it short

In the world of Facebook status updates and 140 character messages on Twitter people are being trained to read and react to shorter messaging every day. This type of quick communication continues to take root which means you need to think about your email messaging. Shorten your copy and be more succinct – you don’t need paragraphs to communicate.

Brevity and value are key. Too long means people stop reading. No value means no readers.

2) Make it sharable

Social media is continuing to grow with no clear end in sight. Sites like Facebook, LinkedIn, Twitter, YouTube and others are becoming part of our culture to varying degrees. You can’t ignore this phenomenon any more. It means you need to start thinking about how your email content is crafted so it can be shared by subscribers in a simple way. Adding links to your social presences is a start, but thinking about making it easy for readers to share with their friends with one click is the where the real value is.

Oh, your emails need to be worthy of sharing. That’s step Zero.

I’m I on track? What’s the best email communication you’ve seen recently?

ABOUT THE AUTHOR

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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