Top Donor Retention Fundraising Ideas from 14 Nonprofit Experts | npENGAGE

Show The Love: Thoughtful Engagement to Retain Donors [eBook]

By on Jan 15, 2014


What happens when 14 nonprofit experts come together to share tried-and-true donor retention strategies, tips and ideas?

You end up with an extremely useful resource for any nonprofit professional looking to improve donor retention rates. And we all know that improving retention rates is crucial to long term success, so much so that it might possibly be the single most important fundraising metric of them all.

In our second installment of npEXPERTS – Show the Love: “Thoughtful Engagement to Retain Donors – you’ll find 28-pages of thoughtful advice written collaboratively by a cross-section of nonprofit fundraising experts. There’s no doubt in my mind that you’ll improve your fundraising efforts and boost retention rates if you take the advice each of these professionals are sharing.

Here’s a look at what you’ll find in this free eBook:

Roger_CraverChapter 1: The Case for Donor Retention

By Roger M. Craver: Raising hell, raising funds, and building a better world. On The Agitator

Pamela_GrowChapter 2: Beat the Statistics by Falling in Love with Your Donors

By Pamela Grow: No BS nonprofit fundraising. Author: 5 Days to Foundation Grants & Simple Development Systems. Philosopher & baker of pies. On Twitter

Pamela_GrowChapter 3: The Perfect Donor Retention Plan Starts with a Calendar

By Mazarine Treyz: Author of three highly praised nonprofit books. Over $1M raised for small, national and int’l nonprofits via grants, events, appeals and more. On Twitter

Lisa_SargentChapter 4: How to Bring Your New Donors Onboard, the Right Way

By Lisa Sargent: Fundraising copywriter … donor communications specialist… publisher of Loyalty Letter e-news … die-hard defender of direct mail. On Twitter

Vanessa_ChaseChapter 5: Donor Retention is All about the Stories You Tell

By Vanessa Chase: Fundraising & Communications Strategiest, Storytelling Enthusiast and Philanthropy Advocate. On Twitter

Nancy_SchwartzChapter 6: Five Steps to Newsletters that Keep Your Donors Close

By Nancy Schwartz: Nonprofit marketeer and communications pro — consultant, blogger and speaker. On Twitter

Claire_AxelradChapter 7: Why Perfect Thank Yous Will Make or Break You

By Claire Axelrad: Lifelong learner, listener, lecturer, lover, e’lucidator of all things philanthropic, passion-forward and people-centric. Fundraiser. Marketer. Innovator. On Twitter

Shanon_DoolittleChapter 8: Write On – Why Handwritten Notes Matter

By Shanon Doolittle: Born do-gooder and high-fiving fundraiser. I’m here to help charities take better care of their donors. And to save the handwritten note. One stamp at a time. On Twitter

Simone_JoyauxChapter 9: Engaging Your Board Members in the Retention Process

By Simone P. Joyaux: ACFRE, consultant for nonprofits and NGOs, specializes in fund development, fundraising, board development and strategic planning. Joyaux Associates

Mark_KoenigChapter 10: Using Your Annual Report to Boost Donor Retention

By Marc Koenig: Marc digs telling better stories, creating art and changing people. Digital marketing, nonprofit strategy, & storytelling. I write on @NPHub. On Twitter

Marc_Pitman, the fundraising coachChapter 11: Using Social Media to Improve Donor Retention

By Marc A. Pitman: Author of Ask Without Fear!, husband, dad, int’l fundraising trainer, coach, keynote speaker, capital campaign guy, bowtie guy, GenXer, coffee lover, & brewer. On Twitter

Chapter 12
: How Great Branding Keeps Donors Coming Back

By Raheel Gauba: Brand Leader & Creative Director @ Blackbaud. CEO + Creative Lead @ Fia Forever Photography. Charleston, SC + Toronto, ON. On Twitter

Marc_Pitman, Fundraising in CanadaChapter 13: Bring Them in for the Long Haul: Monthly Giving

By Harvey McKinnon: #1 best-selling author, speaker, fundraiser for nonprofits, bsn owner, green, humour fan, dad & Berner owner. On Twitter

Frank Barry, Content MarketerForeward: Show the Love

By Frank Barry: Grateful husband. Triplet Dad! 🙂 Movie lover & Tech geek. I help non-profits w/ tech., social media, online strategy and fundraising. On Twitter


We’d love to hear your feedback! After you’ve had a chance to download and read the eBook, please come back and let us know what you learned. The npEXPERTS are eager to hear 🙂

npEXPERTS Donor Retention


Frank Barry is the Director of Digital Marketing at Blackbaud and blogger at npNGAGE. He digs helping nonprofits excel at digital marketing, social media and online fundraising. Follow him on Twitter @franswaa and make sure to download npEXPERTS.



Frank Barry, formerly worked at Blackbaud helping nonprofits use the Internet for digital communication, social media, and fundraising. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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