Donate to Win a Car or a Horse-Drawn Buggy | npENGAGE

Donate to Win a Car or a Horse-Drawn Buggy

By on Aug 4, 2010


The people at the American Red Cross’ Northern Ohio Blood Services Region get it. They understand their constituents and aren’t trying a one size fits all approach.

The local organization is offering people who give a pint of blood the chance to win a car or a horse-drawn buggy. Yes, you read that correctly.

The Northern Ohio Blood Services Region includes three counties with one of the nation’s largest Amish populations. The Red Cross regional operation didn’t want to leave its large number of Amish donors out of the giveaway. So they made sure the offer was inclusive of a wider set of potential donors.

The local organization has a board member who is Amish and is arranging
to have a buggy custom made for the contest. The winner can also opt for
a 2010 Nissan Versa.

According to the Red Cross, an average of 39,000 blood donations are needed every day by hospital patients across the United States. In Northern Ohio, 900 pints of blood are needed everyday to support the needs of patients in 57 local hospitals.

If you want to get more out of a pie, then all you can do is slice it thinner and thinner. The key is to make the pie bigger. Take a lesson from what this nonprofit did.


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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