The local organization is offering people who give a pint of blood the chance to win a car or a horse-drawn buggy. Yes, you read that correctly.
The Northern Ohio Blood Services Region includes three counties with one of the nation’s largest Amish populations. The Red Cross regional operation didn’t want to leave its large number of Amish donors out of the giveaway. So they made sure the offer was inclusive of a wider set of potential donors.
The local organization has a board member who is Amish and is arranging
to have a buggy custom made for the contest. The winner can also opt for
a 2010 Nissan Versa.
According to the Red Cross, an average of 39,000 blood donations are needed every day by hospital patients across the United States. In Northern Ohio, 900 pints of blood are needed everyday to support the needs of patients in 57 local hospitals.
If you want to get more out of a pie, then all you can do is slice it thinner and thinner. The key is to make the pie bigger. Take a lesson from what this nonprofit did.
Get nonprofit articles, best practice advice, fundraising ideas and invaluable industry reports and webinars delivered for free!