#13NTC Session: Does Social Media Make Cents? An Expert Panel in Social Media Fundraising | npENGAGE

#13NTC Session: Does Social Media Make Cents? An Expert Panel in Social Media Fundraising

By on Apr 13, 2013




That’s the hashtag we’ll be using when I start talking about the impact of social media on fundraising with John Haydon, Farra Trompeter from BigDuck, Carie Lewis from HSUS and Casey Golden from SmallAct at #13NTC.

If you’re at The 2013 Nonprofit Technology Conference we’d love for you to join us > http://myntc.zerista.com/event/member/74313

It’s going to be a great time!

If you can’t join us you can follow along on the #13NTCcents hashtag. Ask questions, live tweet, chime in with your answers, etc. The most engaging person on twitter will win a bound copy of our new npEXPERTS fundraising and marketing eBook. Folks attending live might walk away with a nice little takeaway as well. 🙂

During the 1.5 hr session we’ll get into …

  1. How have you seen social media evolve over the past few years? What about in fundraising?
  2. Does social media work as a direct response fundraising channel? Why, why not?
  3. Based on research we’ve done it doesn’t look like many nonprofits are raising significant amounts of money (i.e. >$10k) using social media. Have you seen otherwise? Do you have examples of nonprofits doing exceptionally well using social to raise money?
  4. What about staffing your social media efforts? Based on the research we’ve done roughly 73% allocate 1/2 FTE to managing social networking activities. Is that enough? What have you seen work well?
  5. What about budgeting for your social media efforts? Based on the research roughly 43% of nonprofits budget $0 for their social networking activities. Can you really expect using social media to pay off in fundraising if you don’t invest in it?
  6. Is “dollars raised” the right metric for social fundraising? If not, what is?
  7. How is social data or intelligence making your organization, or those you work with better at fundraising?
  8. How can social augment an existing fundraising campaign?
  9. How can I use social as an acquisition tool for fundraising campaigns? What about retention? Do you have any success stories?
  10. What can nonprofits learn from the business world?

nonprofit technology conference


Frank Barry, formerly worked at Blackbaud helping nonprofits use the Internet for digital communication, social media, and fundraising. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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