Deck the Halls

Regardless of what holiday you might be celebrating this year, it’s hard to miss the holiday cheer all around you. There are houses, stores and shopping centers adorned with lights, holiday music in restaurants and on the radio and a nice chill in the air. (even here in Texas!) I took a moment this morning to check out some of our clients’ websites to see how they had “decked the halls” for the holidays. I loved this holiday appeal on the Project HOPE site:

And another one I saw on the PetSmart Charities site:

Have you “decorated” your site for the holidays? It’s still not too late! Think about positioning an honor donation or eCard as “the perfect gift” and promoting the email or mail appeal you’ve sent on your homepage too. Since the holidays are ALL around us, your donors expect you to join in too. Don’t be a Scrooge!

ABOUT THE AUTHOR

Lacey Kruger

Lacey Kruger, principal information architect for Blackbaud, designs online properties for nonprofits that delight and inspire. Whether a full scale website, a campaign site or a peer to peer fundraising site, Lacey guides clients through a research-based and user-centered approach to design. In her 12+ years at Blackbaud, she has developed a deep understanding of nonprofit web presences. That knowledge, along with her years of experience in information design, have established her as an industry expert.

Lacey has written a Blackbaud eBook, “A Guide to the Nonprofit Web Design Process” and her article, “Designing Nonprofit Experiences: Building a UX Toolkit” was published in User Experience magazine. She has presented at industry conferences including bbcon, IA Summit and BIG Design.