Create a Listening Dashboard via Email? | npENGAGE

Create a Listening Dashboard via Email?

By on Nov 4, 2010


I’ve got another interesting tool for your social media listening toolkit, but before we go into the specifics, let’s remind ourselves of a few things. First, learning to listen online is very important for your nonprofit. Its step zero in the process of setting up a social media strategy – without it, understanding how to make social media work for you is going to be a difficult task. Second, once you learn to listen it’s time to take action. It’s time to take the information you’re gathering and do something with it. It’s time to start engaging with the real people talking about and to you. Remember listening without taking action is useless.

NutShellMail.comThat said, I understand it’s not simple or easy to do. It takes work, time, energy, effort and dedication. No doubt about that. Hopefully you’re learning some things here that will equip you to be successful in your efforts. I believe you can do it.

The things I’ve described in setting up your social media listening dashboard may work for you. Or not. As you begin to work with the tools we’re discussing here think about what works for you. Tinker with them. Try new things. Find new tools. Figure out what works best for you and keep refining your approach. It will pay off. 

 On to the new tool …

Something that none of the application we’ve discussed do well is aggregate your social media data and interactions into one place and deliver it via email. You may like email? If that’s the case here’s a suggestion – check out

This would be useful for … 

  • Those that can’t hang out on Facebook or Twitter all day
  • Those who can’t access social networking sites at work
  • Those who don’t like the concept of an online dashboard
  • Those who are not technical enough to set up and online dashboard
  • Those who don’t have the time to set up an online dashboard
  • Those who just want to stick with the tried and true
  • Those who use email so much that anything else is less productive

Here are a few highlights for you …

Sign up for account using one of your existing social networking accounts

NutShellMail Accounts

 Set up your preferred schedule and get your email dashboard on demand.

NutShellMail Schedule

 Set up your social networking accounts

NutShellMail Account Aggregation

 Here’s what your email digest will look like (just a sample)

NutShellMail eMail Sample

 Update, interact, follow, etc… all from within your email client!

That’s right. You can click on one of the links from within the email such as “reply” or “retweet” and it will open up a new email with a very unique TO address. Type in what you want to say in the body of your email then hit send and presto! You have updated Twitter. The same is true for Facebook, MySpace and LinkedIn. Pretty sweet stuff.

The team at NutShellMail is onto something here, but there are a few features that I think need to be added to make this useful for more people. One such feature would be search support. Adding the ability to do searches on or and have them aggregated into your email digest would fill this out nicely from a data perspective. Another feature built on top of the search results would be to show this information in a visually compelling or telling way. Think of how the C-suite would welcome this! NutShellMail could even do some nice visuals with the information they’re pushing out about your interactions on each of the social networks they support.

Would this work for you? How? What problems does it solve? What features would you benefit from that don’t exist?


Frank Barry, formerly worked at Blackbaud helping nonprofits use the Internet for digital communication, social media, and fundraising. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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