Connecting Some Different Dots | npENGAGE

Connecting Some Different Dots

By on Jun 10, 2008


Here are a couple of different connections worth checking out…

The Baudcast – Episode 8
This episode discusses Blackbaud NetCommunity v5.5, social networking noise, the European SONI Survey, and an interview with Marc Pitman. The panel discussion includes Chad Norman (Internet Marketing Manager), Melanie Milonas (Public Relations Manager), Allison Van Diest (Product Marketing Manager), and yours truly, all from Blackbaud. Look for more regular episodes and special guest appearances in the near future.

ePhilanthropy Foundation Symposium
This Saturday is the  ePhilanthropy Foundation's Social Networking and Nonprofit Online Strategies Symposium at Columbia University in NYC. There are a lot of great sessions and you can register now for the event online. I'll be presenting a session called "Leveraging the Internet to Build Relationships and Expand the Reach of Your Organization Online" that takes some ideas from the People to People Fundraising book to the next level.

Inside the iPhone Numbers
The new features and the price cut on the iPhone G3 wasn't the most interesting information to come out of Apple yesterday. Steve Jobs noted in his WWDC Keynote speech that 98% of iPhone users are browsing online, 94% are using email, 90% are using text messaging, 80% are using 10 or more features. That points to some behavior trends that are reshaping the phone market as iPhone copies continue to hit the market. How much longer can we actually call it a phone?

2007 Online Giving Trends
The Chronicle of Philanthropy has a series of articles about online giving trends in 2007. This is their annual review of what's changing and what's not in the online space. Nicole Wallace notes that "while Internet giving at many charities has continued to climb, the rate of growth has begun to taper off, and the increases haven't been enough to offset declines in direct mail." Much of the initial article seems to echo findings by Target Analytics in their 2007 Index of National Fundraising Performance: There are less donors giving more dollars and this trend has continued post-Katrina. Taking a look at some of the data from the articles also shed some light on trends. The Greater Des Moines Community Foundation had a 2929.5% YOY increase in online giving and the Fidelity Charitable Gift Fund topped the list with $314,035,185 in online donations in 2007. There might be something to that whole community foundation market afterall. More on all of this in a future blog post…


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

Leave a Reply

Your email address will not be published. Required fields are marked *