We love our clients at Convio, and we love to hear their success stories. This year, we’re happy to congratulate one of our (HQ local) clients, Austin Pets Alive!, for winning the ASPCA’s nationally run $100K Challenge!
For those of you unfamiliar with the challenge which is now in its second year, it’s not for the faint of heart. Participating organizations are tasked with saving at least 300 more cats and dogs between August and October 2011 than they did during the same period last year. It doesn’t take a lot to know that this challenge meant really mobilizing in the community to get awareness and adoption up!
Austin Pets Alive! rose to the challenge though – and at the end of the contest, they didn’t just meet their goals, they blew them out of the water. Overall, the organization saved the lives of an additional 850 pets in that three-month window.
Overall, the $100K Challenge was also wildly successful, saving 52,484 dogs and cats nationally – an increase of 8,977 lives saved over the same three months last year.
Austin Pets Alive! attests that creative events and promotions really added to the success of the organization. But also, check out how creative they are online. If you look to adopt a pet, they not only have a write up about the animals, but also pictures and my favorite feature – video. And that goes for dogs AND cats. It’s such a creative use of the medium, and really allows visitors to connect not only with the mission, but also with the pets and the people who benefit.
Check out this video from the ASPCA’s site to see more about the mission of the challenge and learn about the organizations that participated. And once again, congratulations to Austin Pets Alive!
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