Chris Brogan shares his thoughts on using social media for social good at SXSW

Chris Brogan, social media rock star and community-building expert, is doing something incredible at SXSW this year: he’s teaming up with do-gooders like Beth Kanter to spread awareness of the The Pledge to End Hunger by Share Our Strength and Tyson Foods. Check out this great video of him and Beth asking people to get involved!

And as if I didn’t respect Chris enough for the amazing work he does in sharing great information, tips and thought leadership on his blog (yes, I’m a huge fangirl!), he stopped and chatted with me in the hall and let me record his thoughts on how organizations and even businesses can use social media for social good.

In this video posted below, Chris talks about the huge potential social media tools provide to organizations to humanize and help create a groundswell of supporters – quickly and easily. He also shares his top tips on how to quickly and easily get started in these spaces.

And speaking of social media for social good, @kanter gave me the scoop that at tonight’s SXSW Mashable party there will be a throw down in ode of the Pledge to End Hunger campaign.

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