Children’s Defense Fund Redesign and Webinar | npENGAGE

Children’s Defense Fund Redesign and Webinar

By on Jun 16, 2009


It’s been my good fortune to work with Children’s Defense Fund for the last year and a half here at Convio.  CDF is the foremost national proponent of policies and programs that provide children with the resources they need to succeed. I’m happy to be able to tell you today about a couple of things – their redesign of their website and some encouraging results from their hard work, and a webinar that we’re hosting tomorrow (Wednesday) where they’ll tell you how they did it.

Heidi Hess, the Director of Online Communications at CDF, wanted to make the destination site for people searching for information about child advocacy issues.  To accomplish this, she led a process to redesign the website – both for look and feel, and for usability and accessibility.  In addition, CDF wanted to make sure that people searching for information about child advocacy issues would be able to find it easily, and so engaged in a process early on to integrate search engine optimization (SEO) into the new site.

And what a marvelous result it is!  Not only is the new site aesthetically pleasing, it’s also more intutive.  If I’m looking for resources, publications, and ways to get involved, the top menu bar makes it really clear where I’ll find what I’m looking for.  The platform for the site is Convio CMS, and one of the reasons CDF chose Convio CMS was its integration with Convio’s Online Marketing suite of tools.

CDF had help during this process – Omni Studio completely redesigned CDF’s web assets in 2008, and RedEngine Digital led the process to integrate SEO recommendations.  And the proof of the pudding is in the eating – since the new site was launched on March, 2009:

  • overall site visits from 2008 to 2009 increased by 12%

  • Google organic search visits increased by 23%

  • average time on the site is up 15%

CDF and Convio are hosting a complimentary webinar on Integrating Your Mission with Your Website on Wednesday, June 17 at 3:00 p.m. Eastern time (that’s tomorrow!) to discuss their success and lessons learned.  I hope you’ll sign up and attend!


Leave a Reply

Your email address will not be published. Required fields are marked *