Typically, written communication and email are the dominant types of communication that most organizations use for mass-distribution of messaging. These methods are typically very effective and well received by the masses. The problem is, mailboxes are jammed with messages from every other aspect of a person’s life as well. So that made me start to think about other communication avenues that are underutilized and present easy ways to share news and ideas.
I work from home and whenever I am not demonstrating different solutions, I have a podcast running in the background. It’s fair to say that I love them. Podcasts are an incredible way to distribute ideas, news, and events, and they can be very cheap or even free to produce. Podcasts also have an extremely wide range of playback on different devices like mobile phones, computers, set-top boxes, etc.
The Surfrider Foundation has a podcast that does an excellent job promoting their mission, and are a great example of a nonprofit who is doing it right. There are also podcasts that can help inspire nonprofit staffers, such as Social Good, The Nonprofit Jungle, and The Baudcast. There are a slew of products to help you produce them including Garage Band and Audacity. And be sure to check out the We Are Media project, which has a full curriculum on producing your own podcast.
I know this one sounds a little strange, but text messaging is a really simple and effective way to get short messaging directly to a niche group (i.e. volunteer team). A lot of folks consider a Facebook page or Twitter feed to serve this purpose, but your message could quickly get lost in a sea of other messages and lose its effectiveness. Texts will hit that person directly and quickly. I would consider having a Google Voice account (since you can send free texts) and it allows you to compose and read texts directly on your computer screen with a full keyboard and mouse.
This is a resource that a lot of folks are still not leveraging. It’s such a simple way to get video content on the web, and typically you can embed a video directly onto your website. Also, did you know that they have a special nonprofit program? So grab your Flip camera and start filming!
As with anything else, creating this content will take time, but it could be very well worth it. These communication channels are historically underutilized and could be a great way to cut through the other communication channels.
What other online communication channels is your nonprofit using?