Just before the holidays I stumbled upon this giving calculator via the #nptech hashtag and NPR. While it is interesting to nonprofits (and data geeks) its real intent is to inspire every day individuals to give.
If you take the most average American’s stats, here’s how it would look:
Average American family size: about 3 people
Median age among Americans: about 37
According to this particular calculator, that means the a lifetime charitable value of $57,562.
Now we can argue all day and all night about the accuracy of the calculator or of the averages and medians I used. But the bottom line remains more or less the same: the average donor should not be underestimated.
As you gear up for 2013, here are a few resources that can be applied to that sentiment and set your nonprofit up for marvelous success.
- Converting Year-End Donors to Regular Donors
- Top 3 Fundraising New Year’s Resolutions
- They Gave to Our Disaster Fund, Now What?
- Using Predictive Analytics to Cultivate and Convert
And if you are, in general, a calculator geek, then I suggest checking out Blackbaud’s Gift Range Calculator too.