Building a Facebook Fanpage – Part 2 – Configuring the Homepage | npENGAGE

Building a Facebook Fanpage – Part 2 – Configuring the Homepage

By on Nov 3, 2010 | NONPROFIT-FUNDRAISING

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Deciding what you want to put on your the homepage of your Facebook fan page, and what you want people to be confronted with when they hit the site initially, is very important.

Clicking once again into the Edit settings area of the page will present you with a list of areas, one of  which is the Wall settings area. This part will give you the ability to change what the default page is for Fans and for new prospective fans. In this area you also have the ability to set some security on the page.  In case you don’t want to post photos or videos etc.  It’s important that you have members of your group kept up to date with general goings on’s so perhaps the Wall or Notes area should be their section and that non members know what you are about so keeping that section as Info is also a useful technique.

Wall Settings

The other part to look out for here is how you arrange the tabs on the page.  The tabs across the top such as Wall, Info, notes etc can be moved and changed.  Try not to leave any tabs up there which have absolutely no info on them.  By clicking on the tab you will see a small pencil chaped icon appear – clicking on this gives you the ability to remove that tab.  Note : The Info and the Wall tabs cannot be removed.

So this step is about giving people an experience and letting them see what is going on with that group.  Make it clear, make it concise and don’t expect someone to read copious pages of info – no matter how strongly you may feel about it!

What have you learned from setting up Facebook fanpages? Let me know in the comments!

ABOUT THE AUTHOR

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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