Building a Facebook Fanpage – Part 0 – The prelude | npENGAGE

Building a Facebook Fanpage – Part 0 – The prelude

By on Nov 3, 2010

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I went to visit a local (to me) historic site recently, Cumbernauld House.  This house has been sitting since 1731 and is on the site of a castle which goes back centuries before that.  When I went along I realised the house had fallen on hard times.  A builders firm had purchased it a few years ago from the local council and had then gone into liquidation and the house had lain empty.

I went to visit a local (to me) historic site recently, Cumbernauld House.  This house has been sitting since 1731 and is on the site of a castle which goes back centuries before that.  When I went along I realised the house had fallen on hard times.  A builders firm had purchased it a few years ago from the local council and had then gone into liquidation and the house had lain empty.

Afterwards I resolved to do something about it – or at least make sure someone was doing something about it.  My first step to getting more info on the house was a trip to Wikipedia – where it had no entry.  I then checked other areas and could find very little about this historic building.  So my quest to raise awareness online started there.

I thought about a Facebook fan page for the house and then found that one had already been set up!  Great start I thought and went in and added links and sent out info to my facebook friends asking them to join.  After flying in blind and giving my support to this site I subsequently found that the administrator had abandoned the page!!

This meant I had no way of effectively managing the page or even getting useful info up there.  I tried contacting others who were fans (at this point the fan count was around 70) but no-one had any idea who the elusive administrator was.  After much chatting on-line we decided that despite the fact the site had grown hugely once we started to publicised (and it had more than doubled in size to over 150 by this point) we needed to start again with a new Fan page with clear admins and clear goal and calls to action.

Over the next few posts on this blog I’m going to use this Fanpage as a case study on how to set up a fan page and how to get the most out of a fan page once it has been set up.

To note that this fanpage managed to get to 700 fans in the first 2.5 weeks and is still growing!

ABOUT THE AUTHOR

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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