Bring it on… Events Boot Camp | npENGAGE

Bring it on… Events Boot Camp

By on Nov 17, 2010

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It’s boot camp week!  All week my friends and I are hosting one hour webinars and divulging all of the tips and tricks you need for event fundraising success.

We’ve held three session and here’s a snapshot of what we’ve learned:

  • Start early.  Launch your event website at least 6 months out from the event,  but I suggest 8-12 months in advance.
  • Create an overall event calendar including: Activities leading up to event: kickoff, team captain meetings, bank nights, fundraising clinics; Participant recruitment & fundraising challenges; Link communication (email and social media) with activities you’re planning.
  • Plan your events year round, this provides more opportunities for you to engage and form meaningful relationships with your participants.
  • Communicating year round with participants does not mean you only have to share event information.  Be sure to tell about other activities and events within your organization.  They want to know what’s going and are looking for additional ways to become involved.
  • Participants have different interest, behaviors and reasons for becoming involved.
  • Caterer to level of involvement and send targeted messages to segments of your participant population.
  • Fundraising goals are a great way to segment your participants.  Send different messages to participants who’ve set a $1000 vs. those who set a $200 goal.
  • When your event has ended take the time to evaluate what worked and what needs improvement.  I know where all exhausted and drained after an event, but taking the time to look at the event and participant performance will make planning for next easier.
  • Use the information gathered from the previous year to help you set realistic goals for the following year.
  • Break your overall event goals into smaller more manageable monthly goals.
  • Track your progress throughout the event cycle and measure your goals vs. actuals.  This will help you evaluate your event progress and see if you’re on target for meeting your goals.
  • If you’re not on target, identify areas that need a lift and what tactics you can use to help get you back on target.  For example: if you’re meeting your team captain recruitment goal, but team fundraising is down consider adding a team fundraising challenge.  A fundraising challenge is a great way to rally your participants or give them a call and ask if they need help.  A phone call is one the best ways to spark activity.
  • Remember: You have the power to reach your goals. If something isn’t working right, change it.  That’s the beauty of peer to peer fundraising.

Join us tomorrow as we learn how to raise more funds with your events.  We’re talking all about the online experience, how to motivate teams, and gaining insights on your web traffic with Google Analytics.  Boot Camp ends Friday with a fun session on social media and event.  It’s not too late to join these sessions.  Sign up today!

ABOUT THE AUTHOR

Amy Braiterman, principal strategy consultant at Blackbaud, supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan. Prior to joining Blackbaud, Amy earned her fundraising stripes managing events for The Leukemia & Lymphoma Society, Alzheimer’s Association and Share Our Strength. She shares her fundraising know how here on npENGAGE, by hosting educational webinars and speaking at customer conferences

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