Who's your target audience? | npENGAGE

Who’s your target audience?

By on Nov 16, 2010 | NONPROFIT-FUNDRAISING

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I usually share examples from the event fundraising world.  But, I think it’s important to stretch ourselves and learn from those outside of the events world.

Check out this video, it’s hilarious and effective.  The video a spoof on the Real Men of Genius commercials and asks alumni to make a donation.  As an Elon grad, I could identify with the desire to borrow a Cushman or maybe take a dive into the fountain for old times sake.

Why is this campaign and video so effective?  It’s targeted at a specific group and speaks directly to them.  It uses humor to engage the viewer with a clear call to action.  While, in the events world humor might not be appropriate, the take away from this video is know you’re target audience, caterer your message to your audience and include a clear call to action.

In today’s Events Boot Camp session, we’ll be talking about this very topic.  We’ll be sharing event email marketing strategies to make the most out of every email you send, by knowing your audience and speaking to their interest.

Join us today and be sure to check out all the sessions!  Tomorrow will discuss how the event data from this year’s achievements can lead to next year’s successes and share how you can impact participant behavior by analyzing mid-season metrics.  Friday’s social media session is going to be a fun one.  If you have a facebook page or twitter account and wondering what you can do to engage more with your social network, this is a can’t miss session.

ABOUT THE AUTHOR

Amy Braiterman, principal strategy consultant at Blackbaud, supports customers with their peer-to-peer fundraising events with a process she refers to as “data-driven strategy.” Amy’s data driven strategy analyzes how effective event participants are using online fundraising tools and takes those results to develop an event fundraising plan. Prior to joining Blackbaud, Amy earned her fundraising stripes managing events for The Leukemia & Lymphoma Society, Alzheimer’s Association and Share Our Strength. She shares her fundraising know how here on npENGAGE, by hosting educational webinars and speaking at customer conferences

Comments (3)

  • emily says:

    this video is really creative, and i think a great way to engage younger alums. a great reminder of all the things outside of the classroom that make your college experience memorable. i'm curious though – did you actually make a donation?

    • Amy Braiterman says:

      Hi Emily,

      Thanks for your comment and question. I did actually donate and it was the first donation I've ever made to Elon. I'm always making donations to my friends and their fundraising efforts, but I haven't supported a school that provided me with a great experience.

      The video hooked me. The beginning stats that showed how Elon Alumni rank compared to other small schools was powerful and then I was reminded of the fun days at Elon.

      Thanks for checking out my blog!

      Amy 🙂

  • Kathryn Hall says:

    This video by Central Catholic – “Don't Give” caught my eye in a similar way – it's FUNNY and makes an original pitch that ends up being about giving in support of the students – http://www.youtube.com/watch?v… – (I don't have stats on the success of this campaign – would love to hear from someone at the school)

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