5 Tips to Boost Support for Your Organization on #GivingTuesday | npENGAGE

5 Tips to Boost Support for Your Organization on #GivingTuesday

By on Oct 29, 2019

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A team celebrating their #GivingTuesday success

#GivingTuesday has become such a powerful way for donors to connect with causes, whether in their community or a world away.  As importantly, it is an effective vehicle for nonprofit organizations to increase donations during the whirlwind of the holidays.

As a fundraising organization, consider these tips to maximize online donations, broaden your identity, and increase your base of supporters and volunteers!

#1: Check out the #GivingTuesday Planning Toolkit

You will find helpful #GivingTuesday planning guides, logos, suggestions for messaging for the various social media platforms, and MORE!

#2: Identify the dates and messaging for each social media post

  • Use hashtags, photos, videos and GIFs to elevate your campaign.
  • Make sure at least one message a week is on a TUESDAY!

#3: Organize peer-to-peer fundraising

  • Secure friends of your organization (board members, volunteers, staff, community leaders, organization cheerleaders, family members if necessary) to build fundraising teams. Members of each group will reach out to their circles through their own social media pages and email to drive donations on #GivingTuesday.
  • Fuel the rivalries with fun competitions throughout the 24-hours! AMPLIFY YOUR CAMPAIGN!

#4: Specify giving levels – NOT ending in zeros – and let donors know how their donation makes an impact

  • Data creates the story – Stories back the data.
  • Using real dollar amounts, that represent the cost of each program, make the giving levels more tangible for the potential donor.
  • Example: Readers can see that their donation will be maximized by the food pantry’s food rescue program with local grocers to the benefit of pantry patrons.

#5: Be sure that EVERY post on social media includes a direct link for your followers to be able to take action…AKA: DONATE!

Think about taking this opportunity to share volunteer opportunities with new donors and supporters you are re-engaging.

 

After #GivingTuesdayTHANK YOU WEDNESDAY!

Be sure to thank your supporters, ambassadors, and donors.  Make sure to share your results and any photos or videos taken during the campaign!

To learn more tips from Vicki, watch this free webinar: “A Fundraiser’s Perspective on How to Stand Out on #GivingTuesday.”

 

ABOUT THE AUTHOR

As Partnership Officer at the Dunham Fund, Vick Morcos helps to foster collaboration between organizations – deepen and leverage impact within the community.  During the past four years, she has overseen professional development workshops to local nonprofits that are offered ten months out of the year.  A huge focus is on the Fall Workshop Series that helps organizations prepare for Giving Tuesday.  Through these efforts, nonprofits have seen an increase of close to 80% in dollars raised and donor support.

The Dunham Fund is a charitable trust supporting nonprofits in the Aurora, Illinois area.  As a place-based funder, the Dunham Fund supports organizations that work to positively impact a defined service area in Chicago’s Western Suburbs. With $100M in assets, the Dunham Fund provides roughly $4.5M in grants annually to support education – birth through college – as well as the economic growth and social development of individuals living in the community.

Comments (11)

  • Sage says:

    Mentioning the toolkit is essential. Nonprofits without a marketing/communications department can find a wealth of resources.

  • Joanne DelCarpine says:

    I like #4 – amounts that don’t end in a zero. Seems more real.

  • Cathy says:

    I like the graphic and description for the giving levels, and love the idea of Thank You Wednesday! Lots of good ideas here 🙂

  • Deborah McGlauflin says:

    We set up a special donation page just for Giving Tuesday that our social media posts point to. It not only reinforces the special spirit and campaign feel of the day, but also makes it easy to tailor a Giving Tuesday gift acknowledgement and gives us instant Giving Tuesday-specific fundraising performance data.

    We use Online Express, which makes it very easy to do set up and integrate with Raiser’s Edge.

  • Taylor McNeil says:

    Great little snip bit from Vicki’s #GivingTuesday session at BBCon 2019!

  • Loraine says:

    Lots of helpful info thanks

  • Vickey Dudley says:

    I like the “don’t end in 00”

  • Vickey Dudley says:

    Great food for thought!

  • Alicia Barevich says:

    Thanks! It’s important to have a plan ahead of time.

  • Lauri Roberson says:

    Great tips. I like the giving amounts and impact pictures. Helps donors visualize exactly how they can help.

  • Claudia says:

    I love the unique amount idea! Your right they are more “real”

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