#GivingTuesday has become such a powerful way for donors to connect with causes, whether in their community or a world away. As importantly, it is an effective vehicle for nonprofit organizations to increase donations during the whirlwind of the holidays.
As a fundraising organization, consider these tips to maximize online donations, broaden your identity, and increase your base of supporters and volunteers!
#1: Check out the #GivingTuesday Planning Toolkit
You will find helpful #GivingTuesday planning guides, logos, suggestions for messaging for the various social media platforms, and MORE!
#2: Identify the dates and messaging for each social media post
- Use hashtags, photos, videos and GIFs to elevate your campaign.
- Make sure at least one message a week is on a TUESDAY!
#3: Organize peer-to-peer fundraising
- Secure friends of your organization (board members, volunteers, staff, community leaders, organization cheerleaders, family members if necessary) to build fundraising teams. Members of each group will reach out to their circles through their own social media pages and email to drive donations on #GivingTuesday.
- Fuel the rivalries with fun competitions throughout the 24-hours! AMPLIFY YOUR CAMPAIGN!
#4: Specify giving levels – NOT ending in zeros – and let donors know how their donation makes an impact
- Data creates the story – Stories back the data.
- Using real dollar amounts, that represent the cost of each program, make the giving levels more tangible for the potential donor.
- Example: Readers can see that their donation will be maximized by the food pantry’s food rescue program with local grocers to the benefit of pantry patrons.
#5: Be sure that EVERY post on social media includes a direct link for your followers to be able to take action…AKA: DONATE!
Think about taking this opportunity to share volunteer opportunities with new donors and supporters you are re-engaging.
After #GivingTuesday…THANK YOU WEDNESDAY!
Be sure to thank your supporters, ambassadors, and donors. Make sure to share your results and any photos or videos taken during the campaign!
To learn more tips from Vicki, watch this free webinar: “A Fundraiser’s Perspective on How to Stand Out on #GivingTuesday.”
Mentioning the toolkit is essential. Nonprofits without a marketing/communications department can find a wealth of resources.
I like #4 – amounts that don’t end in a zero. Seems more real.
I like the graphic and description for the giving levels, and love the idea of Thank You Wednesday! Lots of good ideas here 🙂
We set up a special donation page just for Giving Tuesday that our social media posts point to. It not only reinforces the special spirit and campaign feel of the day, but also makes it easy to tailor a Giving Tuesday gift acknowledgement and gives us instant Giving Tuesday-specific fundraising performance data.
We use Online Express, which makes it very easy to do set up and integrate with Raiser’s Edge.
Great little snip bit from Vicki’s #GivingTuesday session at BBCon 2019!
Lots of helpful info thanks
I like the “don’t end in 00”
Great food for thought!
Thanks! It’s important to have a plan ahead of time.
Great tips. I like the giving amounts and impact pictures. Helps donors visualize exactly how they can help.
I love the unique amount idea! Your right they are more “real”
I like #4, specifying the giving levels and not ending in 0 – smart way to stand out.
It’s important to take steps now to get ready. Don’t wait until the last minute.
I really like the idea of the suggested donations not ending in zeros. If each person gives a few more dollars that could start to add up well!
What a great idea about the dollar amounts.
Great tips, thanks
The Toolkit is is great!