Blackbaud's 2010 Conference for Nonprofits – Day 2 | npENGAGE

Blackbaud’s 2010 Conference for Nonprofits – Day 2

Steve MacLaughlin

By on Oct 21, 2010

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The second day of Blackbaud’s 2010 Conference for Nonprofits
at the Gaylord National Hotel & Convention Center in Washington, DC is underway. Things really kick into high gear with lots of sessions and speakers.

The morning begins with the Technology Keynote featuring Allison Fine and Beth Kanter (by way of virtual appearance), authors of The Networked Nonprofit. I think people are really going to like what they have to say.

I’m doing two sessions today. The first is a “Trends in the Nonprofit Industry” session with Roger Craver, founder of DonorTrends and editor of TheAgitator. I really respect Roger and I’m excited about being able to co-present with him. And then I’ll be doing a presentation called “Online Metrics and Benchmarks” that covers lots and lots of areas.

Later in the afternoon there is another keynote session featuring Philippe Cousteau, CEO of EarthEcho International. Philippe will discuss how he aims for a better future and how nonprofits can help by creating partnerships, building awareness, becoming cause champions, and ensuring that we never forget by learning from our mistakes.

Following what’s happening at the conference on Twitter with the #bbcon hash tag.

Steve MacLaughlin
ABOUT THE AUTHOR

Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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