The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving provide fundraisers with up-to-date data on fundraising trends and to couple that information with valuable analysis by leaders in the sector.
Blackbaud updates these indices on the 15th of each month and they are based on a three-month moving average of year- over-year percent changes in revenue. This makes them less sensitive to small timing issues or large fluctuations over a short period of time. The latest Index data covers the 3 months ending September 2010 as compared to the same period in 2009.
Overall Fundraising Remains Positive
The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,376 nonprofit organizations representing $2.2 billion in yearly revenue on a monthly basis, both offline and online. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; public and society benefit; and religion sectors. Read more about the methodology.
The Blackbaud Index of Charitable Giving reports that overall revenue increased by 4.3% for the 3 months ending September 2010 as compared to the same period in 2009. This growth trend has been fueled by improving results from both large (+3.9%) and small (+15.1%) nonprofits. Medium sized organization, those with annual revenue between $1 and $10 million, continue to struggle with a decrease of 2.2% over last year.
Online Fundraising Continues to Grow
The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 1,669 nonprofit organizations representing $424.6 million in yearly revenue on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; and public and society benefit sectors.
The Blackbaud Index of Online Giving reports that online revenue increased by 19.5% for the 3 months ending September 2010 as compared to the same period in 2009. Positive trends are being experienced by large (+23.4%), medium (13.4%), and small (24.5%) nonprofits.
Human Services Sector
The Blackbaud indices also look at the performance of specific areas of the nonprofit sector. Human Services organizations continue to have very mixed results. This subset of The Blackbaud Index of Charitable Giving looks at nonprofits serving the human services sector represents 438 organizations and $623.3 million in revenue. These organizations had a decrease of 14.7% for the 3 months ending September 2010 as compared to the same period in 2009
Representing 503 organizations and $65.2 million in online revenue, this subset of The Blackbaud Index of Online Giving looks at nonprofits serving the human services sector. These organizations had an increase of 30.5% for the 3 months ending September 2010 as compared to the same period in 2009.
By Steve MacLaughlin on Nov 15, 2010
Tagged: Blackbaud Index fundraising online giving