The Blackbaud Index provides the most up-to-date information on charitable giving today. Tracking approximately $10 billion in US-based charitable giving, the Index is updated on the first of each month and is based on year-over-year percent changes. Featuring overall and online giving, the Index can be viewed by size and subsets of the nonprofit industry.
The March 2013 update to The Blackbaud Index of Charitable Giving is significant because it now covers more than $10 billion in overall charitable giving. The Blackbaud Index of Online Giving now covers more than $2 billion online donations. For nearly three years now, Blackbaud has continued to expand the number of organizations and giving represented in the analysis.
Overall Fundraising Trends
The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 3,200 nonprofit organizations representing over $10 billion in yearly revenue on a monthly basis, both offline and online. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; public and society benefit; and religion sectors.
The Blackbaud Index of Charitable Giving reports that overall revenue decreased by 1.1% for the 3 months ending March 2013 as compared to the same period in 2012. This is the first negative trend in 6 months. A 2% decline by large nonprofits and a slight decline by medium-sized nonprofit contributed to the overall negative trend.
Public and Society Benefit organizations were down 8.6% on a YOY basis and that is the third straight month of decline by this sector. Many other sectors include Healthcare, Human Services, and International Afairs are also trending negative.
Online Fundraising Trends
The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 2,500 nonprofit organizations representing over $2 billion in yearly revenue on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; and public and society benefit sectors.
The Blackbaud Index of Online Giving reports that online revenue increased by 7.8% for the 3 months ending March 2013 as compared to the same period in 2012. It is worth noting that this is the first time in well over a year that the growth rate dropped below double digits.
Small organizations continue to have strong growth with a YOY increase of just over 9%. Sharp declines by International Affairs and Healthcare organizations pull down The Blackbaud Index of Online Giving. There is still very strong growth among Environment and Animal Welfare, Human Services, and Arts and Cultural organizations.
Please visit The Blackbaud Index for more information and interactive charts.
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By Steve MacLaughlin on May 1, 2013
Tagged: Blackbaud Index fundraising Online Fundraising