The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving provide fundraisers with up-to-date data on fundraising trends and to couple that information with valuable analysis by leaders in the sector.
Blackbaud updates these indices each month and they are based on a three-month moving average of year- over-year percent changes in revenue. This makes them less sensitive to small timing issues or large fluctuations over a short period of time.
Overall Fundraising Trends
The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 2,564 nonprofit organizations representing $7.1 billion in yearly revenue on a monthly basis, both offline and online. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; public and society benefit; and religion sectors.
The Blackbaud Index of Charitable Giving reports that overall revenue increased by 1.6% for the 3 months ending June 2012 as compared to the same period in 2011.
Online Fundraising Trends
The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 2,026 nonprofit organizations representing $387 million in yearly revenue on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; and public and society benefit sectors.
The Blackbaud Index of Online Giving reports that online revenue increased by 8.2% for the 3 months ending June 2012 as compared to the same period in 2011.
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By Steve MacLaughlin on Aug 7, 2012
Tagged: Blackbaud Index fundraising online giving