The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving provide fundraisers with up-to-date data on fundraising trends and to couple that information with valuable analysis by leaders in the sector.
Blackbaud updates these indices each month and they are based on a three-month moving average of year- over-year percent changes in revenue. This makes them less sensitive to small timing issues or large fluctuations over a short period of time. The latest Index data covers the 3 months ending June 2011 as compared to the same period in 2010.
Overall Fundraising Trends
The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,359 nonprofit organizations representing $2.32 billion in yearly revenue on a monthly basis, both offline and online. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; public and society benefit; and religion sectors.
The Blackbaud Index of Charitable Giving reports that overall revenue increased by 12.7% for the 3 months ending June 2011 as compared to the same period in 2010. That is the third consecutive month the Index has been positive in 2011.
Online Fundraising Trends
The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 1,811 nonprofit organizations representing $451 million in yearly revenue on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; and public and society benefit sectors.
The Blackbaud Index of Online Giving reports that online revenue increased by 6.2% for the 3 months ending June 2011 as compared to the same period in 2010. That is the third consecutive month the Index has been positive in 2011.
By Steve MacLaughlin on Aug 28, 2011
Tagged: Blackbaud Index fundraising online giving