The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving provide fundraisers with up-to-date data on fundraising trends and to couple that information with valuable analysis by leaders in the sector.
Blackbaud updates these indices each month and they are based on a three-month moving average of year- over-year percent changes in revenue. This makes them less sensitive to small timing issues or large fluctuations over a short period of time.
Overall Fundraising Trends
The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 2,845 nonprofit organizations representing $8 billion in yearly revenue on a monthly basis, both offline and online. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; public and society benefit; and religion sectors.
The Blackbaud Index of Charitable Giving reports that overall revenue increased by 0.2% for the 3 months ending July 2012 as compared to the same period in 2011.
Online Fundraising Trends
The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online revenue trends of more than 2,178 nonprofit organizations representing $445.4 million in yearly revenue on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; and public and society benefit sectors.
The Blackbaud Index of Online Giving reports that online revenue increased by 5.3% for the 3 months ending July 2012 as compared to the same period in 2011.
Related Posts
Get Updates
Get nonprofit articles, best practice advice, fundraising ideas and invaluable industry reports and webinars delivered for free!
With the astounding growth in online giving and crowd funding, expected to be 30% and 100% respectively this year, are you seeing any indication that Blackbaud will attempt to measure the impact of these giving vehicles on the online giving market?