Blackbaud Headed to SXSWi 2011 | npENGAGE

Blackbaud Headed to SXSWi 2011

By on Mar 7, 2011


SXSW 2011
SXSW 2011

Blackbaud @ SXSW 2011

It’s that time again. South by South West Interactive 2011 is upon us. There are a ton of great activities, networking opportunities and sessions focused on the non-profit space this year – one of which Blackbaud will be moderating. It should be a great conversation between (check out the panelists below) social networking providers and their non-profit users. Here’s the detail …

Title: Social Media for Social Good: How Digital Charity is Changing our World

Date/Time: 9:30 AM Monday, March 14

Description: As non-profits turn their sights to the social web for mission delivery, advocacy, fundraising and awareness building, more for-profits organizations are supporting charity work with specialized programs and initiatives. Join us as we talk about the latest social good initiatives underway at Twitter, Facebook, Foursquare and YouTube while also seeing how non-profit organizers are using these tools to change the world. Come ready to interact, discuss and be challenged to think differently about how technology enables world changing impact.


Frank Barry – Blackbaud – Frank, does internet marketing and strategy at Blackbaud, blogs at NetWits ThinkTank and guest blogs at All his efforts are focused on helping non-profits use the Internet for fundraising, marketing, communications and community building. With more than eight years of experience in the nonprofit arena, he has worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Family Life, Darkness to Light, University of Richmond, Big Brother Big Sisters, ChildFund Int’l, and more. Follow Frank on Twitter.


Ramya Raghavan – YouTube – Ramya Raghavan manages political and social change programming at YouTube, including the YouTube Nonprofit Program and YouTube World View interview series. She has spoken about the intersection of social media and activism at SXSW, the International Fundraising Conference, and the Independent Sector Conference. Ramya blogs regularly at

Claire Díaz Ortiz – Twitter – Claire Díaz Ortiz (nee Williams) leads social innovation and philanthropy at Twitter. She holds an MBA and other degrees from Stanford and Oxford Universities and was a Skoll Foundation Scholar. She co-founded Hope Runs, a non-profit organization in Kenya and is is a published author writing on such diverse topics as social media strategy, saving money, and natural living. Her second book, exploring how causes can excel using Twitter, comes out in the summer of 2011. Find her on Twitter – @claired.

Charles Porch – Facebook – Charles Porch supports marketing partnerships for Facebook around public figures and non-profits. He led the company’s 2011 video initiatives with the World Economic Forum and United Nations Foundation. Most recently, he helped launch Sponsored Stories in the non-profit space with organizations like the Special Olympics, Alzheimer’s Association and UNICEF. Charles holds a bachelor’s degree in International Development from McGill University.

Jake Furst – Foursquare – Jake is a Business Development Manager at foursquare, where he helps merchants reach their customers and brands engage with their audiences in innovative ways through the foursquare platform. Prior to joining foursquare, he worked in the advertising industry at Wieden + Kennedy as an Account Manager on the ESPN account. Jake has an MBA from Columbia Business School with a concentration in Media and Entrepreneurship and a BA from Northwestern University in Political Science. Jake is also a founding board member of The Country Roads Foundation, a non-profit dedicated to supporting and engaging kids in underserved Brooklyn neighborhoods at summer camp and throughout the school year. Find him on twitter – @jakethefurst.

Petri Darby – Make-A-Wish Foundation – Petri Darby, APR, is the director of brand marketing & digital strategy for the Make-A-Wish Foundation. He’s worked on the agency and client sides, in the non-profit and traditional corporate arenas. He is a recovering political junkie who has served on more than a dozen political campaigns and, as far as he knows, he is the only two-time winner of the USA Today online haiku contest. He is an accidental tourist in Texas and lives in The Woodlands, just north of Houston, with his wife and two young boys. He loves bacon. Carl Sagan is his homeboy. And he hates clowns and quitter socks. Petri is @darbyDARNIT on Twitter.

Beverly Robertson – March of Dimes – Beverly Robertson is the National Director of the Pregnancy & Newborn Health Education Center at the March of Dimes where she leads the charge in providing information in both English and Spanish via traditional written and online channels. In her role Beverly leads the new media team who tweets on @marchofdimes and blogs on the News Moms Need and Nacersano blog.  She regularly speaks at industry events on the importance engaging the public via the social web as well as the importance of Hispanic Outreach.  Beverly has a MLS degree from Rutgers University, a MA in history, an archival certificate from New York University and a BA in Spanish from Ohio State University.

Oh, and don’t forget … Blackbaud will be at the Beacon lounge. You coming?

My one request of you: If you could ask one question of this panel, what would it be? Leave your thoughts in the comments below. I’ll be using questions from here during the panel so I’m definitely looking forward to what y’all have to say.



Frank Barry, formerly worked at Blackbaud helping nonprofits use the Internet for digital communication, social media, and fundraising. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

Comments (21)

  • David J. Neff says:

    With tools like Pepsi Refresh and HelpAttack! out and in the wild, where should nonprofits be spending their time and energy?

    • Petri Darby says:

      This is a hot topic right now, for sure. While these types of contests can be lucrative if you can find a way to inspire your base to commit to ongoing, repetitive actions, nonprofits often have dozens of corporate sponsor and individual donation campaigns running at the same time, and you have to be strategic and selective about what you ask supporters to do, and which ones you ask it of.

      I am convinced that the biggest potential growth opportunity lies in peer-to-peer fundraising. Online and social channels have empowered people to request and receive support from their friends and family for causes they care about. And as Lisa Stone, CEO of BlogHer, said during a panel I moderated at our global conference, “Today, the messenger is more important than the cause.” It is not as much about your nonprofit as it is about the people who have benefited from your mission. Invest your time and energy inspiring and empowering those people.

  • Jenn H. says:

    How can a smaller and less well known nonprofit put up a good fight in these “contests” when they’re up against some big names for the same money/prize?

    • Petri Darby says:

      Smaller nonprofits are definitely at a disadvantage when it comes to contests that involve mass voting. And when the contest requires an ongoing campaign to get supporters to vote, click, or take some other action over and over again, it can result in donor/supporter fatigue. Nonprofits big and small need to evaluate whether and which contests like these are in their best interests and should command the time and resources of the organization. It may sound like a simple proposition: “Just get your existing supporters to click and vote every day.” But imagine being on the receiving end of that, from newsletters, emails, phone calls, websites, and/or other channels. Not saying they aren’t worth it – just be judicious about what you ask the masses to do and how often you ask them to do the same thing over and over, because it may come at the expense of everything else you need them to support.

  • Alex Wan says:

    What would be the best way for a non-profit to market itself globally through social media? What would be the best way for a non-profit to gain recognition? Thanks.

  • Julie says:

    How to always capture the data showing that an online donor came from FB/Twitter, etc

    • Petri Darby says:

      It is extremely important for nonprofits to understand where website traffic is originating and where your best prospects and testing opportunities might be.

      There are a few ways to do this. You can survey website visitors and donors on your site how they came to you, but this will only capture information about a fraction of site visitors.

      The best way is to use Google Analytics or another analytics program, like Omniture, to track general visits from social sites, or to create unique links (preferably also using a branded short url since urls with tracking codes added can end up really, really long) for use in your Facebook status updates and Twitter posts so you can track how many people are clicking through from your content. Omniture allows you to see not only how many came from various sites, but also what specific actions those visitors took.

  • Julie says:

    How to code your site for best appearance when you use the link feature on Facebook

  • Julie says:

    How to always capture the data showing that an online donor came from FB/Twitter, etc

  • Julie says:

    What’s the best response to give when someone says that you’re on too much?

  • Julie says:

    What’s the best response to give when someone says that you’re on (insert social media app name here) too much?

    • Petri Darby says:

      If you have identified that your stakeholders are active in those arenas, have outlined your goals and strategy for operating within and integrating those channels into your marketing efforts, and are measuring whether you are advancing connections and engagement with those audiences, you should encounter less resistance. Having said that, you may find that social media is less of a direct response channel, at least in terms of immediate donations, and focusing all or most of your efforts in any one arena may not be the way to go.

      We use social mainly for listening, sharing stories and opportunities to help, introducing opportunities for those who have benefited from our mission to share their own stories in their own words, responding to comments and questions, and learning how those fans/followers want to interact with and support us.

  • why does facebook keep peoples information?

  • How can a social networking site prevent business scams and business in general taking it over like myspace has been hi-jacked? I have 178 followers on my twitter but only two ‘real’ people.
    Social networking is ok but surely not a business plan?
    Social networking will generate profits for the site owners but the users really get pissed off by scammers and businesses.

  • Tina Arnoldi says:

    Can nonprofits really benefit from location services, such as foursquare?

    • Petri Darby says:

      Tina, great question. While many nonprofits do not receive heavy foot traffic and wouldn’t want to encourage hundreds, or thousands of people to frequent and check into their offices, location-based services can offer interesting and lucrative opportunities as elements of sponsor campaigns. Restaurants, retail shops, and other high-traffic businesses can use check-in incentives, including discounts, special offers and/or donations to designated charities to get consumers in the door. The challenge is that location services are still used by just a small, but fast growing segment of the population. As the number of people using smartphones explodes this year, you can bet that location services, and other mobile programs will also see an exponential growth in use and application for individuals and organizations. Thanks for your interest!

  • Adam B says:

    How are these companies working together to create a platform that benefits non-profits and their campaigns in a substantial way? If not, why not and how can that change? Social media for social good should be about collaboration not competition.

  • Anonymous says:

    Sadly, I won’t be attending this year. Maybe I overlooked…what’s the hashtag to follow?


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