Big Things Come in Small Packages | npENGAGE

Big Things Come in Small Packages

By on Jul 15, 2011

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We have so many great clients and we love when we hear the successes they are having within their cause.

RESOLVE, the National Infertility Association, is a nonprofit organization established in 1974 that improves the lives of women and men living with infertility. RESOLVE created Advocacy Day that occurs every year and helps bring the voices of their constituents to congress. Families from all over travel to their nearest capitol to take a stand on refusing to allow people with infertility to be ignored. Together with Convio and the support of Charity Dymanics, RESOLVE made an entire site redesign and a new advocacy micro site. With the micro site, RESOLVE was able to offer  three different options for people to be able to participate in Advocacy Day. Options included writing a letter to your legislature, sharing your story on their blog, and the ability to “mark your spot” on the interactive map if you were unable to physically attend. Last year’s advocacy had remarkable results by utilising their Convio tools and the passion of their cause.

Notable Results

  • Georgia Chapter helped defeat a dangerous and major legislation bill by using Convio Advocacy in combination with Facebook. The bill would have sent fertility treatment back twenty years by limiting the number of eggs that can be fertilized, how many eggs may be transferred to a woman’s uterus, and banning embryo freezing.
  • Supporter messages to legislators increased 177% from the previous year,
  • Fundraising dollars were boosted by 12% from the online fundraising appeals calendar

Read the full case study here.

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