Best of 2011 – Client Success Stories

It’s always fun to recap the year with great client success stories. We had a lot this year and I wanted to highlight a few throughout 2011 that really stood out ranging from advocacy, social media gone viral, housefile growth to epic multi-channel strategies. Check out the following top 5 client success stories of 2011:

1. RESOLVE
   • By using Convio Common Ground and Convio Online Marketing together, RESOLVE has a complete view of constituent activity, and sends targeted messages to different audiences, ensuring they receive the right information and services at the right time.
   • Supporter messages to legislators increased 177% from the previous year and increased fundraising by 12% from using a consistent online fundraising appeals schedule.
2. HRC
   • Utilizes sophisticated multi-channel strategies to maximize constituent engagement nationwide.
   • Sent 19 million emails to supporters, 625,000 emails and 50,000 handwritten letters to members of congress as part of the “Don’t Ask, Don’t Tell” repeal.
   • Sent 460,000 election-related action alert emails, generated 151,000+ constituent contacts to targeted legislators, and delivered 75,515 postcards from constituents to state senators in support of Marriage Equality in New York.
   • And not to mention, they won Organization of the Year by DMANF!
3. New York Public Library
   • Leveraged Convio solutions to execute an integrated campaign using email, advocacy action alerts, video, social media and blogging.
   • $27 million of the proposed $37 million was restored in the budget, keeping all of the libraries open an average of five days a week.
   • 130,000 letters sent to the City council, and more than $144,000 donated online and nearly 28,000 actions were taken online.
   • This campaign won them the Gold Award for On the Edge Campaign of the Year from Fundraising Success!
4. Project On Government Oversight
   • Worked with Convio User Experience team to refresh POGO’s homepage design; Website visits rose by 40 percent within three months.
   • Grew its housefile from 4,500 to 13,000 using a multi-channel approach, which included organic growth, list acquisition, action campaigns and social media.
   • Used Convio Luminate CRM to consolidate five years of constituent data from various sources.
5. Meals On Wheels and More
   • Able to build customized fields and page layouts giving donors the option to memorialize a single donation to multiple persons.
   • Now can customize and send targeted communications and track contact information so they can better tailor future communications to recipients based on interests.

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